Director, Growth Marketing and Analytics

1 day ago

Calabasas, California, United States True Classic Tees LLC Full time
Job Description

True Classic Tees LLC is seeking a highly skilled and experienced Director, Growth Marketing and Analytics to join our marketing team. In this role, you will be responsible for leading the development and implementation of a comprehensive analytics strategy that supports our marketing efforts along with business outcomes.

You will work closely with cross-functional teams to measure, analyze, and optimize the effectiveness of our marketing campaigns, creative development, demand planning, product merchandising, and website performance. The ideal candidate will have extensive experience in data analysis and insights.

We are a virtual first company that values flexibility, collaboration, and innovation. While we do have a headquarters located in Calabasas, CA for employees who prefer in-person interaction, we also embrace the benefits of a remote work environment. As such, this specific position is open to remote candidates who possess the necessary skills, experience, and dedication to contribute to our team's success.

Key Responsibilities:
  • Conduct in-depth analysis of marketing campaigns, ad creatives, website performance, and product sales to identify opportunities for growth and optimize future campaigns
  • Monitor and analyze trends from paid ad channels, website traffic, sales and user behavior, and communicate insights and recommendations to senior management
  • Develop and implement a marketing attribution model to accurately measure the impact of our marketing efforts on business outcomes
  • Design and execute A/B and multivariate experiments to test new ideas and optimize campaign performance
  • Create a reporting framework to regularly communicate key insights and findings to stakeholders
  • Measure the incrementality of marketing channels/campaigns and initiatives using lift studies and other geo holdout or scaled methodologies
  • Build a mixed media model to understand the impact of multiple marketing channels on business outcomes that help guide the marketing channel investment strategy
  • Utilize the post-purchase surveys that gather customer feedback, incorporate results into the marketing attribution/MMM model, and helping to inform channel investments
  • Develop and maintain marketing dashboards and reports to track key performance indicators and provide insights to cross-functional teams
  • Collaborate with cross-functional teams to ensure that data-driven insights inform decision-making at all levels of the organization
  • Stay up-to-date with emerging trends and technologies in data analytics and provide recommendations for new tools and platforms to improve data insights
Qualifications:
  • Bachelor's degree in a related field (e.g., Computer Science, Data analytics, Marketing, Statistics, Economics)
  • 8+ years of experience in marketing and data analytics, with a focus on attribution, marketing analysis, and website analytics, preferably in ecommerce or retail.
  • Strong understanding of marketing measurement and optimization techniques, including A/B testing and multivariate experimentation
  • Experience with SQL, data visualization tools, statistical analysis and media mix modeling.
  • Experience with post-purchase surveys and customer feedback analytics
  • Excellent communication and presentation skills, with the ability to translate technical concepts for a non-technical audience
  • Experience leading a team or directing analytics agencies

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