Marketing Director

1 day ago

Calabasas, California, United States NewMark Merrill Full time
Marketing Director Opportunity

NewMark Merrill is seeking a seasoned Marketing Director to lead our retail marketing efforts. As a key member of our team, you will develop and execute innovative marketing strategies to drive foot traffic and enhance tenant sales performance.

Key Responsibilities
  • Develop and implement comprehensive marketing plans to support owner and retailer objectives.
  • Coordinate visual merchandising, signage, and advertising programs to ensure quality and effectiveness.
  • Manage marketing efforts surrounding center renovations, redevelopment, and expansions.
  • Collaborate with public relations agencies to enhance property perception and establish local media relations.
  • Drive social media growth and engagement, as well as data collection and email marketing.
  • Establish strong tenant communications and partnerships, seeking retailer participation in marketing programs.
  • Provide expert insights using property technology to track traffic patterns and analyze marketing event lift.
Requirements
  • Bachelor's degree in marketing with 5-7 years of experience in shopping center marketing management.
  • Previous experience in PR, including writing press releases, managing campaigns, and securing media coverage.
  • Exceptional leadership capabilities and strategic planning expertise.
  • Strong project management skills to lead initiatives, portfolio-level promotions, and events.

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