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Marketing Coordinator
2 months ago
We are seeking a highly motivated and detail-oriented User Generated Content (UGC) Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for sourcing, engaging, and managing UGC creators to drive authentic and compelling content for our brand's marketing initiatives.
Responsibilities- Identify and source potential UGC creators who align with our brand values and target audience
- Conduct outreach to UGC creators, presenting collaboration opportunities and fostering relationships
- Act as the primary point of contact for UGC creators, addressing inquiries and providing support throughout the collaboration process
- Develop and maintain a database of UGC creators for ongoing and future campaigns
- Collaborate with UGC creators to develop high-quality, authentic content that can be used in marketing campaigns and advertisements
- Provide creative direction and guidelines to UGC creators to ensure consistency with brand messaging and aesthetic
- Track and analyze the performance of UGC content, providing regular reports and insights to stakeholders
- Identify trends and opportunities to optimize UGC strategies and improve campaign effectiveness
- Manage the payout process for UGC creators, ensuring timely and accurate compensation
- Maintain records of contracts and payments, ensuring compliance with legal and financial requirements
- Stay up-to-date with industry trends and best practices in UGC marketing
- Provide onsite support and assistance during festivals
- Undertake additional responsibilities as they arise
- Bachelor's Degree in Marketing, Communications, Business, or a related field
- Proven experience in influencer or UGC marketing
- Familiarity with Spark Ads, Tik Tok Ad Manager, Facebook Ad Manager and an overall understanding of digital advertising in relation to the marketing and influencer space
- Previous experience in project coordination or related roles is a plus
- Proficiency in social media platforms and content management tools
- Strong organizational and time management skills to handle multiple tasks concurrently
- Excellent communication and interpersonal abilities to work effectively with various stakeholders
- Proficiency in contract management and payment processes
- Ability to adapt quickly to changing project requirements and priorities
- Attention to detail and a proactive approach to problem-solving
- High level of accuracy and attention to detail
- Ability to handle repetitive tasks without compromising accuracy
- Excellent communication skills, both written and verbal, along with interpersonal capabilities to effectively communicate with stakeholders
- Familiarity with data confidentiality and security practices
- Basic knowledge of spreadsheets and database management
- Relevant certifications in digital marketing, social media management, or content marketing are a plus
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Hiring PracticesThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Hiring Hourly:$25.00 USD
Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law.
It is estimated based on what a successful California applicant might be paid.
Insomniac Clubs takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees.
In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.