Strategic Marketing Manager

6 days ago

Bellevue, Washington, United States SAP Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at SAP. As a Strategic Marketing Manager - Launch and Moments Marketing, you will play a critical role in defining the future of SAP marketing and driving business growth through innovative marketing strategies.

Key Responsibilities
  • Partner with global brand, product, content, and integrated marketing teams to realize the potential of omnichannel experiences and engagement, led by data and a customer-first mindset.
  • Connective-tissue across brand strategy, products and services marketing, and our comms strategy to help ensure delivery of a cohesive approach to global storytelling and amplification.
  • Align with business stakeholders and cross-functional teams to identify gaps, outline scope, deliverables, and required resources for new strategic initiatives across corporate marketing.
  • Help increase visibility and priority setting across content and campaigns via the launch, process management, and ongoing enablement of a scalable, GTM intake, and activation approach across corporate marketing.
  • Manage the development and maintenance of a scalable launch GTM playbook, capturing best practices that drive measurable outcomes against our business and marketing objectives.
  • Continuously evaluate and improve marketing processes to increase efficiency and effectiveness.
  • Monitor program performance, identifying opportunities for optimization and improvement, and providing regular status updates to stakeholders.
  • Ensure lessons learned are applied to future projects.
  • Champion SAP brand values, principles, expression, and guidelines across the company, and partner with cross-functional teams to drive adoption and integration of strategic programs into all touchpoints and experiences.
Requirements
  • A change agent, motivated by simplification and improving ways of work.
  • Willingness to roll up your sleeve to get the work done.
  • Comfortable with ambiguity, detail-oriented, and highly adaptable.
  • Strong project management skills and experience managing cross-functional teams.
  • Experience working in an agile, highly matrixed environment.
  • Omni-channel integrated marketing experience.
  • Strong analytical skills and experience using data to drive decision-making.
About SAP

SAP is a global leader in enterprise software and software-related services. Our innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. We are a cloud company with two hundred million users and more than one hundred thousand employees worldwide. We are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

We win with inclusion. SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

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