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Senior Customer Relationship Marketing Manager
2 months ago
About Our Opportunity:
Chewy is seeking a customer-centric and data-driven Senior CRM Marketing Manager to develop and manage engagement campaigns for our most active and pet-obsessed customers. This role will be responsible for planning, executing, and measuring promotional and triggered campaigns to increase customer engagement and drive incremental sales.
Key Responsibilities:
- Develop a multi-channel roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at Chewy.
- Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
- Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking.
- Deep dive different data streams to ensure correctness of targeting.
- Build sensitivity models to size opportunity and risk associated with proposed initiatives.
- Work with experimentation team to craft strategic vision and roadmap for automation.
- Leverage CRM data to drive a personalized and contextual experience to increase customer engagement.
- Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings.
- Drive a customer-first approach to all experiences.
- Effectively partner across the organization: integrated marketing, engineering, product management, merchandising, and supply chain.
- Be knowledgeable on email and push best practices, technologies, and trends.
- Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting.
Requirements:
- A passion and track record for customer-centric marketing.
- 7+ years of email and/or direct marketing experience; ecommerce preferred.
- Bachelor's degree, Master's a plus.
- Data-driven and analytical with strong ability to interpret and identify insights through data.
- Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze).
- Deep understanding on how to enable behavioral, demographic, and transactional data to drive personalization.
- Experience with an email optimization and personalization platforms and project management tools (JIRA) required.
- Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions.
- Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
- Proven experience in an email management function and outstanding attention to detail.
- Be knowledgeable on email best practices, technologies, and trends.
- Knowledge of SQL, Tableau, and other data analytics tools.
- Experience working with a Customer Data Platform (CDP).
- Understanding of incrementality testing, statistical significance, and lifetime value.
Bonus Requirements:
- E-commerce or CPG marketing background is a plus.
- Experience working with Braze or Moveable ink.
- Knowledge of the pet food industry.
Compensation & Benefits:
Our pay range for a Senior Customer Relationship Marketing Manager position is $129,000 - $207,000. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.
We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.
Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
