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GTM Strategy Director

2 months ago

Helena, Montana, United States Verint Systems Full time
Job Title: GTM Strategy Director

At Verint Systems, we're committed to delivering exceptional customer experiences through our innovative solutions. As a GTM Strategy Director, you'll play a pivotal role in driving business growth for our recording/EDM portfolio by developing and executing go-to-market strategies, creating compelling offers, and building sales enablement materials.

Key Responsibilities:
  • Develop comprehensive offers, including messaging, pricing, and channel strategy, to drive market growth.
  • Collaborate with go-to-market, product management, and sales teams to evolve and develop our platform strategy, vision, and positioning.
  • Define market requirements for platform solutions, leveraging customer needs, market dynamics, industry trends, and competitive analysis.
  • Develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
  • Partner with marketing and sales enablement to create compelling content that reinforces offering positioning and messaging.
  • Communicate the Verint Platform value proposition to clients, including executive-level management, VP, and Director levels, and end-users.
  • Influence industry analysts, media, and customers to share Verint's vision for the market and our solutions.
Requirements:
  • Bachelor's degree in marketing, technology, business, or equivalent experience.
  • Minimum of 12+ years of experience in product marketing, go-to-market, product management, software, or strategic consulting.
  • Experience with recording, analytics, and workforce engagement solutions.
  • Experience with CCaaS, UCaaS, and chat/social channels solutions.
  • Extensive experience with SaaS software.
  • Proven ability to drive the strategy of a market-leading software solution with double-digit annual growth.
  • Consultative sales experience, especially in client adoption of cloud solutions.
  • Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful.
  • Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment.
  • Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
  • Effective problem solver with strong business acumen, creativity, and high analytical skills.
  • Adept at quickly understanding new technologies and identifying business value.
  • Proven ability to work effectively across a diverse and matrixed organization.
  • Excellent leadership, communication, and collaboration skills at an executive level.
  • Ability to travel up to 30%.

Verint Systems Inc. is committed to maintaining a workplace free from discrimination, retaliation, and harassment of any form.