Head of Influencer Marketing Strategy

3 weeks ago


New York, New York, United States Rakuten Group, Inc. Full time

Rakuten Group, Inc. is seeking a highly skilled Product Marketing Manager to drive the go-to-market strategy for its influencer product line.

This role is a critical part of the company's mission to delight merchants and customers through innovation, optimism, and teamwork.

The successful candidate will work closely with cross-functional teams to develop and test hypotheses, refine GTM strategies, and manage product marketing tasks for influencer.

Key responsibilities include conducting market, competitor, and customer research and analysis, overseeing full GTM and launch planning activities, and collaborating with Product, Marketing, Sales, and Customer Success teams.

The ideal candidate will have experience in the influencer marketing space, including platforms, networks, SaaS, agencies, and community platforms, as well as proficiency in MS Office and data analysis.

Rakuten Group, Inc. offers a dynamic and inclusive work environment, with opportunities for professional growth and development.

The company is an equal opportunity employer and welcomes applications from diverse candidates.

Benefits include discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits.

  • Manage GTM for Influencer Offering
  • Market and Competitor Analysis
  • Product Marketing Ownership
  • GTM and Launch Planning


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