User Growth Strategist

1 week ago


Sunnyvale, California, United States Crazy Maple Studio Full time
Position Overview

Become a key player in the Marketing division at Crazy Maple Studio as a User Acquisition Manager.

Are you enthusiastic about engaging audiences through innovative content? Do you possess over 3 years of expertise in media buying? If this resonates with you, this position could be an excellent fit.

Your role will be crucial in our marketing initiatives, concentrating on user acquisition strategies. You will collaborate closely with our creative team to craft compelling campaigns for our unique platform that features exclusive short-form content.

If you are a marketing professional with a passion for engaging video content and are looking for growth in a dynamic environment, we are eager to hear from you.

Expectations

Responsibilities:

  • Implement campaigns effectively, particularly on Meta, with a focus on AEO for IAP improvement. Familiarity with additional advertising platforms such as Google Ads and TikTok is advantageous.
  • Work in conjunction with our global marketing team on media buying efforts.
  • Partner with the Creative Team, international marketing team, and leadership to enhance high-impact concepts.
  • Enhance Campaign Performance by evaluating key metrics, conducting creative experiments, refining audience targeting, and adjusting bids for better outcomes.
  • Data-Driven Approach: Leverage various analytics tools for comprehensive campaign evaluation. Provide actionable insights to boost campaign performance and meet KPIs.
  • Budget Management: Strategically allocate budgets across media buying platforms in collaboration with our global marketing team. Monitor expenditures, adjust budgets as necessary, and refine strategies based on data.
  • Exhibit quick learning capabilities and critical thinking to continuously improve marketing strategies.
  • Collaborate with designers and the international user acquisition team to launch cohesive campaigns.
  • Demonstrate flexibility, initiative, and timely delivery of results.
  • Show enthusiasm and willingness to explore new ideas.
  • Teamwork Skills: Follow directions effectively and take initiative on independent projects.

Qualifications:

  • Preferred Bachelor's Degree in Marketing.
  • Minimum 3 years of media buying/user acquisition experience, particularly on Facebook (Meta).
  • Proficiency in Mandarin (both reading and writing).
  • Ability to excel in a fast-paced environment.
  • Available for late-night meetings with the international marketing team.
  • Proficient in Excel and PowerPoint.
  • Strong work ethic and organizational skills.
  • Experience in media buying across social channels like Facebook, Google, and TikTok.
  • Passion for short-form content.
  • Onsite availability 4 days a week.

Additional Perks:

Medical, Dental, and Vision benefits

Company-paid Short Term, Long Term, and Life/AD&D insurance

Performance bonus plan

401(k) plan with employer matching

Wellness Reimbursement Program

Referral Bonus Program

Generous Paid Parental Leave Program

Flexible time off program

Interactive and enjoyable social events, including various team-building activities.



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