Growth Marketing Specialist

1 week ago

Sunnyvale, California, United States Crazy Maple Studio Full time
Position Overview

Become a pivotal member of the dynamic Marketing team at Crazy Maple Studio as a User Acquisition Manager.

Are you enthusiastic about engaging audiences through captivating content? Do you possess over 3 years of expertise in digital advertising? If so, this position could be an excellent fit for you.

Your primary focus will be on executing user acquisition initiatives. Collaborating closely with our creative professionals, you will contribute to the development of compelling marketing strategies for our unique platform that features exclusive short-form series.

If you are a marketing aficionado with a passion for innovative content and are eager to grow within a thriving organization, we are excited to connect with you.

Expectations

Key Responsibilities:

  • Implement campaigns effectively, particularly on Meta, with a focus on AEO for in-app purchase optimization. Familiarity with additional advertising platforms such as Google Ads and TikTok is advantageous.
  • Collaborate with our global marketing team on media purchasing efforts.
  • Work in tandem with the Creative Team, international marketing personnel, and executive leadership to enhance high-impact concepts.
  • Enhance Campaign Performance by evaluating essential metrics, conducting creative experiments, refining audience targeting, and adjusting bids for optimal results.
  • Data-Driven Mindset: Leverage various analytical tools for comprehensive campaign evaluation. Provide actionable insights to boost campaign effectiveness and meet performance indicators.
  • Budget Oversight: Strategically allocate budgets across media buying channels in partnership with our international marketing team. Monitor expenditures, adjust budgets as necessary, and refine strategies based on analytical findings.
  • Exhibit quick learning capabilities and critical thinking to continuously enhance marketing tactics.
  • Collaborate with designers and the international user acquisition team to launch integrated campaigns.
  • Demonstrate flexibility, initiative, and timely delivery of results.
  • Show enthusiasm and willingness to explore new ideas.
  • Team Collaboration Skills: Follow directions efficiently and take charge of independent projects.

Qualifications:

  • Preferred Bachelor's Degree in Marketing or a related field.
  • At least 3 years of experience in media buying/user acquisition, especially on Facebook (Meta).
  • Proficiency in Mandarin (both written and spoken).
  • Able to thrive in a fast-paced environment.
  • Willingness to participate in late-night meetings with the international marketing team.
  • Proficient in Excel and PowerPoint.
  • Strong work ethic and organizational capabilities.
  • Experience in media buying across social platforms such as Facebook, Google, and TikTok.
  • Passion for short-form narrative content.
  • Onsite availability 4 days a week.

Additional Benefits:

Comprehensive Medical, Dental, and Vision coverage

Company-sponsored Short Term, Long Term, and Life/AD&D insurance

Performance-based bonus structure

401(k) plan with employer matching

Wellness Reimbursement Program

Referral Bonus Program

Generous Paid Parental Leave

Flexible time-off policy

Engaging social events and activities

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