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Digital Growth Strategist

2 months ago


Sunnyvale, California, United States Crazy Maple Studio Full time
Position Overview

Become a pivotal member of the Marketing division at Crazy Maple Studio as a User Acquisition Manager.

Are you enthusiastic about engaging audiences through innovative content? Do you possess over 3 years of expertise in media buying? If so, this opportunity may align with your career aspirations.

Your role will be crucial in driving our marketing initiatives, specifically targeting user acquisition campaigns. Collaborating closely with our creative professionals, you will assist in crafting compelling campaigns for our unique streaming service that features exclusive short-form content.

If you are a marketing aficionado with a passion for engaging videos and are looking for advancement in a dynamic organization, we are eager to connect with you.

Expectations

Key Responsibilities:

  • Implement campaigns effectively, particularly on Meta, with a focus on AEO for IAP improvement. Familiarity with additional advertising platforms such as Google Ads and TikTok is advantageous.
  • Work in tandem with our global marketing team on media buying strategies.
  • Collaborate with the Creative Team, international marketing team, and leadership to enhance high-impact concepts.
  • Enhance Campaign Performance by assessing key metrics, conducting creative evaluations, refining audience targeting, and adjusting bids for optimal results.
  • Data-Driven Strategy: Leverage various analytics tools for comprehensive campaign evaluation. Provide actionable insights to boost campaign performance and meet objectives.
  • Budget Oversight: Strategically allocate budgets across media buying platforms in partnership with our global marketing team. Monitor expenditures, adjust budgets as necessary, and refine strategies based on analytical findings.
  • Exhibit quick learning capabilities and critical thinking to continually enhance marketing strategies.
  • Collaborate with designers and the international user acquisition team to launch integrated campaigns.
  • Demonstrate flexibility, initiative, and timely delivery of results.
  • Show enthusiasm and willingness to explore new ideas.
  • Team Collaboration: Follow directives efficiently and take initiative on independent projects.

Qualifications:

  • Preferred Bachelor's Degree in Marketing or a related field.
  • At least 3 years of experience in media buying/user acquisition, particularly on Facebook (Meta).
  • Proficiency in Mandarin (both written and spoken).
  • Ability to excel in a fast-paced work environment.
  • Willingness to participate in late-night meetings with the global marketing team.
  • Proficient in Excel and PowerPoint.
  • Strong work ethic and organizational capabilities.
  • Experience in media buying across social media platforms such as Facebook, Google, and TikTok.
  • Passion for short-form content.
  • Onsite availability 4 days a week.

Additional Benefits:

Comprehensive Medical, Dental, and Vision coverage

Company-sponsored Short Term, Long Term, and Life/AD&D insurance

Performance-based bonus structure

401(k) plan with employer contributions

Wellness Reimbursement Program

Referral Bonus Program

Generous Paid Parental Leave

Flexible time-off policy

Engaging social events and activities