Social Media Analyst

2 weeks ago

California, United States Canvas Worldwide Full time

Position Overview:

The Social Media Analyst is an entry-level role designed for individuals eager to grasp the essentials of Paid Social media. After acquiring foundational skills, the Analyst will shift focus to other mediums, such as SEM or Social, ensuring a comprehensive understanding of digital performance media. This approach allows each member of the Canvas Search & Social team to build a solid base, enabling them to contribute effectively to integrated media strategies as they progress in their careers.

Key Responsibilities:

  • Conduct thorough keyword analysis to uncover growth potential for both new and existing campaigns.
  • Identify and analyze high-performing ad copy to guide the development of innovative creative.
  • Ensure accurate reporting is generated consistently.
  • Monitor campaign performance against established goals.
  • Assist in managing campaign budgets and implementing optimizations.
  • Provide timely updates on deliverables and adjust priorities as necessary.
  • Perform quality assurance for new campaigns and oversee ad copy rotations.

Qualifications:

  • A Bachelor's degree is required.
  • Exceptional attention to detail and accuracy.
  • Ability to prioritize effectively and manage multiple tasks with adaptability.
  • Strong problem-solving skills and the ability to leverage data for insights.
  • Excellent written and verbal communication abilities.
  • Proficiency in Microsoft products such as Excel, Access, Power BI, Tableau, and PowerPoint is preferred.
  • Experience in personal finance, banking, credit cards, or applications is advantageous.
  • A passion for generating innovative ideas and contributing a fresh perspective to enhance creativity.
  • A positive demeanor and energetic attitude are essential.

Compensation and Benefits:

The actual base salary will be determined by factors such as experience, qualifications, training, certifications, and internal equity considerations. Canvas Worldwide reserves the right to adjust this pay range at any time. The base salary is part of a comprehensive rewards package that includes competitive benefits such as generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays annually, a "Do Good Day," and unlimited paid time off.

Equal Opportunity Employer: Canvas Worldwide is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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