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Social Media Advertising Specialist

2 months ago

California, United States HL Agency Full time

Join H/L Agency as a Social Media Advertising Specialist

Are you ready to embrace a dynamic role that will put your social media skills to the test? H/L Agency is on the lookout for a talented individual who possesses a deep understanding of social media platforms to maximize their potential. In the position of Social Media Advertising Specialist, you will take charge of developing and refining paid advertising strategies across a variety of platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest.

This position offers flexibility with hybrid and remote work options, ideally suited for candidates in the Pacific Time Zone.

Key Responsibilities:

  • Manage paid social media campaigns from start to finish, ensuring they align with client objectives while continuously monitoring budgets and targeting tactics.
  • Evaluate and analyze campaign performance across multiple platforms, leveraging insights to formulate and enhance paid social media strategies, and providing data-driven recommendations to the integrated Media team.
  • Stay informed about industry trends, advancements in digital marketing, and shifts in online behavior, while keeping teams updated on social media platform changes and emerging opportunities.
  • Build and maintain strong relationships with both internal and external cross-functional teams, including clients, vendors, and promotional partners.

Desired Qualifications:

  • At least one year of experience in managing and executing paid social media campaigns across diverse platforms.
  • Bachelor's degree in marketing, advertising, communication, or a related field.
  • Comprehensive knowledge of best practices for platforms such as Facebook, LinkedIn, Instagram, YouTube, and TikTok.
  • Demonstrated success in collaborating with cross-functional teams to achieve strategic and measurable results through paid social media initiatives.
  • Ability to thrive in a client-focused environment, showcasing exceptional organizational skills and a keen attention to detail.

Due to the volume of applications, we regret that we cannot respond individually to all candidates.

For candidates located in the SF Bay Area / CA, H/L Agency offers a projected salary range of $60,000 - $80,000 per year for this role.

About H/L Agency:

Founded in 1985, H/L Agency has upheld its independence and sustained growth. Our expertise encompasses local and national media activations, creative development, insights and analytics, comprehensive digital and video production, multicultural marketing, and public relations.

With our headquarters in Oakland, California, and team members distributed across 20+ states, alongside offices in Atlanta, Kansas City, Miami, Phoenix, and St. Louis, our H/Lers work collectively to innovate and advance our clients' businesses while contributing positively to our local communities.

Learn more about us at our website.