Principal Brand Creative

1 week ago


New York, New York, United States Tripadvisor Full time
Job Overview

At Tripadvisor, we are committed to fostering a diverse and inclusive environment where everyone can thrive. We believe that our differences make us stronger, and we welcome you to bring your unique perspectives and experiences to our team.

We are in search of a Senior Brand Designer who will play a pivotal role in shaping, enhancing, and implementing the brand identity for one of the most renowned travel platforms globally. The ideal candidate will be a visionary thinker and a compelling storyteller, capable of excelling in a dynamic setting while collaborating effectively within a multidisciplinary team.

The design team, as part of our brand creative division, collaborates across various departments to develop innovative, user-centered, and accessible designs that visually convey our brand's message and values. Our goal is to present a unified and distinctive presence that differentiates us from competitors and resonates with our target audience.

Key Responsibilities

  • Design and conceptualize outstanding work that engages travelers across all of Tripadvisor's platforms: website, mobile application, email, social media, and more.
  • Work closely with various stakeholders across the organization—including brand, marketing, product, CRM, and content—to develop and execute communications and campaigns that creatively address business challenges.
  • Advance the Tripadvisor brand identity and refine guidelines to ensure that our intent and values are consistently represented across all products and channels.
  • Provide insights on design trends and actively share references with the team.
  • Develop and maintain a comprehensive understanding of our products and services to ensure cohesive branding that propels the brand forward.

Qualifications & Skills

  • 7+ years of relevant industry experience, ideally a combination of in-house and agency work.
  • A standout portfolio showcasing originality, innovation, problem-solving abilities, and personal style.
  • Exceptional visual design skills, with a keen eye for photography, typography, composition, layout, color, and meticulous attention to detail.
  • Experience in building or maintaining design systems.
  • Strong communication skills to convey creative concepts and articulate solutions to project stakeholders.
  • Ability to leverage insights and research to guide design decisions.
  • Experience designing across various channels.
  • Proficiency in Adobe Illustrator, InDesign, Photoshop, and Figma.
  • Motion design and video production skills are advantageous.

What We Provide

  • Flexible, activity-based working arrangements that promote collaboration and productivity.
  • An inclusive global community of travelers that values diverse perspectives.
  • Competitive compensation package, including performance bonuses and equity options.
  • Opportunities for professional development, including managerial training and learning series.
  • Comprehensive health insurance covering medical, dental, and vision for families.
  • Lifestyle reimbursement benefits for personal travel and wellness initiatives.
  • Generous paid time off policies, including parental leave and family care options.
  • Employee assistance programs for short-term counseling and wellness resources.
  • Modern office facilities featuring dining options, coffee stations, and relaxation areas.

The salary range for this position is competitive and reflective of the market standards. Compensation will be determined based on various factors, including qualifications, experience, and organizational needs.

We are dedicated to creating an accessible and inclusive experience for all candidates. If you require any accommodations during the application or recruitment process, please reach out to our team.



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