Creative Director of Luxury Branding

7 days ago

New York, New York, United States Douglas Elliman Real Estate Full time

Position: Art Director

Company: Douglas Elliman

Location: Hybrid Schedule

SUMMARY:

As an Art Director, you will leverage your extensive experience in luxury branding to shape and elevate our visual identity. Your role will encompass the development of creative strategies and the execution of innovative ideas that align with our marketing and branding objectives. You will be responsible for conceptualizing, designing, and implementing solutions across various platforms, including digital and print media.

Your leadership will be crucial in providing design direction, inspiring your team, and maintaining a luxury-focused mindset. You will manage a team of creative professionals and serve as a key liaison with internal stakeholders, ensuring that the brand's needs are met within the luxury market.

EXPERIENCE/REQUIREMENTS:

  • Minimum of 8 years of relevant experience in creative development, marketing, or brand management, with a proven track record in the luxury sector.
  • Ability to lead and motivate an internal creative team to deliver high-quality projects efficiently.
  • Expertise in creating branded marketing materials for various initiatives.
  • Proficient in designing across multiple media channels, ensuring a cohesive approach from concept to execution.

Key Responsibilities:

  • Develop strategic advertising campaigns that align with business objectives.
  • Ensure timely and budget-conscious delivery of content, collaborating with marketing leadership to enhance brand visibility.
  • Maintain and update the brand style guide, ensuring consistency across all touchpoints.
  • Engage in hands-on design work and project management as needed.
  • Demonstrate excellent communication skills, with the ability to articulate creative concepts effectively.
  • Exhibit a keen attention to detail in managing creative workflows.
  • Possess a strong business acumen, leveraging creativity to achieve business goals.
  • Bring a refined design sensibility, producing innovative and brand-enhancing work.
  • Apply a luxury aesthetic to all design elements, including layout, typography, and color.

Additional Responsibilities:

  • Guide and participate in the art direction of photography and video projects.
  • Oversee the production of both short and long-form video content to support ongoing marketing campaigns.
  • Stay informed about industry trends and technologies to maintain a competitive edge.
  • Manage multiple projects simultaneously, ensuring successful completion under tight deadlines.
  • Demonstrate proficiency in design software such as InDesign, Illustrator, and Photoshop.
  • Understand UX/UI principles for effective digital design.
  • Familiarity with various social media platforms and their design requirements.
  • Knowledge of animation and video editing tools is a plus.

ROLE SPECIFIC ADDITIONS:

This position requires a hybrid work model, combining in-office collaboration with remote flexibility. You will lead the creative ideation and presentation processes, working closely with senior management. Your experience in video and photography production will be invaluable, as will your ability to manage project timelines and team dynamics effectively.

At Douglas Elliman, we are dedicated to providing exceptional client experiences through our extensive market reach and influence. Your role as Art Director will be pivotal in enhancing our luxury brand presence.

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