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Creative Lead for Luxury Branding
2 months ago
Position: Art Director
Company: Douglas Elliman
Location: Hybrid Schedule
SUMMARY:
As an Art Director, you will leverage your extensive experience in shaping luxury brands, providing innovative creative strategies, and executing compelling ideas that address campaign and branding objectives. Your role will involve conceptualizing, designing, and implementing solutions across both digital and print mediums. Your leadership and expertise will be crucial in delivering strong design direction, inspiring your team, and maintaining a luxury-focused mindset.
KEY RESPONSIBILITIES:
- Oversee and mentor a talented internal creative team to ensure high-quality execution of creative projects.
- Develop and produce branded marketing materials for various regional and agent initiatives.
- Design across diverse media channels, including print, digital, social, and video, ensuring a comprehensive approach from concept to execution.
STRATEGIC INITIATIVES:
- Create impactful regional advertising campaigns aligned with business objectives.
- Ensure timely and budget-conscious delivery of content, collaborating with marketing leadership to enhance brokerage and agent success.
- Maintain and evolve the brand style guide, ensuring consistency across all brand touchpoints.
- Engage hands-on in design tasks and project setup for team members.
SKILLS AND QUALIFICATIONS:
- 8+ years of relevant experience in creative roles, with a proven track record in luxury brand development.
- Exceptional communication skills, both written and verbal, with the ability to present creative concepts effectively.
- Strong attention to detail in managing creative projects and workflows.
- Deep understanding of luxury aesthetics and the ability to apply this to design elements such as layout, typography, and color.
- Proficiency in design software including InDesign, Illustrator, and Photoshop.
- Familiarity with UX/UI design principles and digital interface design.
- Knowledge of social media platforms and trends, with skills in animation and video production being a plus.
ADDITIONAL REQUIREMENTS:
- Experience in directing photoshoots and managing visual content creation.
- Ability to thrive in a fast-paced environment while managing multiple projects from inception to completion.
- Active engagement in industry trends and continuous learning.
At Douglas Elliman, we are dedicated to delivering unparalleled client experiences through our extensive reach and influence in the luxury real estate market.
