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Senior Vice President of Hispanic Engagement
2 months ago
Job Title: Senior Vice President of Hispanic Engagement
Company: Locust Street Group
Location: Washington, D.C.
Job Type: Full-time
Salary: $135k-$250k
About Us: Locust Street Group is a leading impact agency specializing in brand building, corporate reputation management, and public affairs. We are seeking a Senior Vice President of Hispanic Engagement to lead our Hispanic Engagement Practice and bring a multicultural and bilingual vision to our firm's local, regional, national, and global campaigns.
Responsibilities:
- Advance Hispanic Engagement Offerings: Develop and implement a comprehensive suite of Hispanic engagement strategies that help clients grow visibility with Spanish-language media in the U.S. and around the world.
- Leverage Professional and Personal Networks: Sell Locust Street Group and our service offerings, helping to grow our Hispanic Engagement client base and other firm offerings.
- Develop Messaging and Campaigns: Understand issues relevant to the U.S. Hispanic community, including regional and cultural differences and constituencies, and develop messaging and campaigns that connect with the priorities of this demographic.
- Monitor and Analyze Cultural Trends: Monitor and analyze cultural trends, demographic shifts, and policy developments impacting Hispanic audiences.
- Client Strategy and Management: Serve as a client strategist and manager, advising clients interested in engaging diverse Hispanic audiences across the United States and implementing Spanish-language and/or Hispanic engagement efforts.
- Team Leadership: Lead a team of Spanish-speaking, multi-cultural experts in executing client deliverables, ensuring professional growth, coaching, mentoring, and providing constructive feedback.
- Creative Concepts and Strategies: Develop creative concepts and strategies for brands to increase awareness, drive engagement, and build affinity among Spanish-language audiences.
- Integrated Public Affairs and Communications Campaigns: Manage and support the execution of integrated public affairs and communications campaigns and oversee the development and execution of deliverables across client accounts as needed.
Qualifications:
- Experience: 8-12 years of experience in communications, public affairs, or campaign experience for Vice President candidates, and 12-15 years of experience for Senior Vice President candidates.
- Language Skills: Native fluency of Spanish and the ability to adapt communication styles to different cultural environments and applications.
- Leadership Experience: Experience leading the development of Hispanic engagement strategies and overseeing related activities and strategy execution, on behalf of a company, client, or candidate working to engage or activate diverse audiences.
- Counseling Experience: Experience providing counsel to senior executives in a client, political, or corporate communications setting.
- Team Management: Ability to lead teams in a fast-paced, demanding environment, providing feedback and professional development while also motivating.
- Relationship Building: Proven ability to attract and maintain positive relationships that lead to new clients.
- Education: Bachelor's degree from an accredited institution.
