Lead Copywriter
2 weeks ago
About Pendulum
Pendulum is at the forefront of a global movement aimed at enhancing both physical and mental well-being by first comprehending, then restoring, and amplifying the human microbiome.
Research indicates that our microbiome (the bacterial ecosystems residing in and on our bodies) is associated with various aspects of health, including metabolism, diabetes, longevity, weight management, immune function, cancer prevention, emotional well-being, inflammatory bowel conditions, and even skin health. We have only begun to explore the profound effects our microbiome has on our lives. During our early years, we establish a diverse and balanced microbiome that is essential for our long-term health. Over time, factors such as diet, lifestyle, antibiotic use, and aging can diminish the effectiveness of our microbiome.
Pendulum has recognized the significant impact it can have on individuals' lives by addressing microbiome imbalances. To achieve this, Pendulum has developed proprietary probiotic pipelines and a distinctive discovery platform to identify key, novel bacterial strains and the prebiotics that nourish them. The company has also pioneered the world's first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.
The medical probiotics formulated by Pendulum have revolutionized the consumer probiotics market, creating a new category of therapeutic products that combine the potency and efficacy of pharmaceuticals with the safety and accessibility of natural probiotics. Due to Pendulum's remarkable revenue and customer growth in recent years, the company has been recognized on Forbes Magazine's prestigious "The Next Billion Dollar Startups" list.
If you are passionate about improving lives globally and thrive in a collaborative, cross-functional, and inspiring environment, we encourage you to consider this opportunity.
Position Overview:We are in search of a skilled and seasoned Senior Copywriter to enhance our expanding creative team. In this role, you will be instrumental in crafting engaging and persuasive copy that resonates with our target audiences, including both consumers and healthcare professionals, driving engagement and achieving results. If you are inspired by the prospect of communicating cutting-edge science to these audiences in a meaningful, relevant, and potentially transformative manner, this position is tailored for you.
We seek an individual who flourishes in a dynamic, resourceful, and collaborative setting. Iterative processes and group feedback will be familiar to you. While we value big-picture thinking, we also require someone who can resourcefully approach execution. A passion for working with a burgeoning brand in its formative stages is essential.
Key Responsibilities:- Collaborate with the Brand and Growth Teams to develop and implement content strategies that align with brand goals and drive sales among target audiences.
- Create content plans and editorial calendars to maintain a consistent and cohesive brand voice across all platforms.
- Work with marketing and analytics teams to gather insights that inform content decisions.
- Produce clear, concise, and compelling copy for various mediums, including website content, email campaigns, social media posts, educational videos, advertisements, and more.
- Generate creative concepts and ideas for marketing campaigns, promotions, and product launches.
- Partner with designers and other creatives to develop innovative and impactful campaign materials.
- Adapt messaging for different audience segments and platforms while ensuring consistency in brand tone of voice.
- Conduct thorough research on industry trends, consumer behavior, and the competitive landscape to inform copywriting decisions and inspire new ideas.
- Review and edit copy to ensure accuracy, consistency, and adherence to brand guidelines.
- Collaborate closely with scientific communications specialists to ensure the scientific accuracy of content and copy.
- Implement A/B testing and other experiments to optimize copy performance and achieve desired outcomes.
- Work in conjunction with legal and compliance teams to ensure all copy meets regulatory requirements and industry standards.
- Bachelor's degree in Marketing, Communications, English, or a related field (Master's degree preferred).
- 5+ years of experience in copywriting or content creation, ideally within a consumer marketing or advertising agency context. Experience in the consumer health, wellness, supplements, or scientific sectors is advantageous.
- Exceptional written and verbal communication skills, with the ability to distill complex scientific information into clear and compelling messages for diverse audiences.
- A strong portfolio showcasing a variety of writing samples across different mediums and platforms.
- A proven history of developing and executing successful communication strategies that drive engagement and support business objectives.
- A deep understanding of consumer behavior, marketing principles, and brand storytelling.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
- Proficiency in Google Workspace and content management systems (CMS).
- Familiarity with SEO best practices and keyword research tools is a plus.
- $133,800 - $156,000
- Medical, Dental, and Vision coverage
- Commuter Benefits
- Life & Short-Term Disability Insurance
- 401(k) company match
- Flexible Time Off (FTO)
- Equity options
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