Lead Copywriter

2 weeks ago

San Francisco, California, United States Pendulum™ Full time

About Pendulum

Pendulum is at the forefront of a global movement aimed at enhancing both physical and mental well-being by first comprehending, then restoring and optimizing the human microbiome.

Research indicates that our microbiome, the diverse bacterial communities residing in and on our bodies, is associated with various health aspects, including metabolism, diabetes, longevity, weight management, immune function, cancer prevention, emotional well-being, inflammatory bowel disorders, and even skin health. We are only beginning to uncover the profound influence our microbiome has on our overall health. During the early stages of life, we cultivate a rich and balanced microbiome that is crucial for our long-term health. However, factors such as diet, lifestyle choices, antibiotic use, and aging can diminish the effectiveness of our microbiome over time.

Pendulum recognized the significant impact it could have on individuals' lives by addressing microbiome imbalances. To achieve this, Pendulum developed proprietary probiotic pipelines and a unique discovery platform to identify essential, novel bacterial strains and the prebiotics that nourish them. The company has also pioneered the world's first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics formulated by Pendulum have revolutionized the consumer probiotics landscape, creating a new category of therapeutic solutions that combine the potency and efficacy of pharmaceuticals with the safety and accessibility of natural probiotics. Thanks to Pendulum's remarkable revenue and customer growth over the past two years, the company has earned a position on Forbes Magazine's prestigious "The Next Billion Dollar Startups" list.

If you are passionate about improving lives globally and thrive in a collaborative, cross-functional, and inspiring atmosphere, we encourage you to explore this opportunity.

Position Overview:

We are in search of a skilled and seasoned Senior Copywriter to enhance our expanding creative team. In this role, you will be instrumental in crafting engaging and persuasive copy that resonates with our target audiences, including both consumers and healthcare professionals, driving engagement and results. If you are inspired by the prospect of translating cutting-edge science into meaningful, relevant, and potentially transformative messaging, this position is tailored for you.

We seek an individual who flourishes in a dynamic, agile, and collaborative setting. Familiarity with iterative processes and group feedback will be essential. While we value big-picture thinking, we also require resourcefulness in execution. A passion for working with a young brand in its formative growth stages is crucial.

Key Responsibilities:
  • Collaborate with the Brand and Growth Teams to develop and implement content strategies that align with brand goals and drive sales among target audiences.
  • Create content plans and editorial calendars to maintain a consistent and cohesive brand voice across all platforms.
  • Work alongside marketing and analytics teams to gather insights that inform content decisions.
  • Produce clear, concise, and compelling copy for various mediums, including website content, email campaigns, social media posts, educational videos, advertisements, and more.
  • Generate creative concepts and ideas for marketing campaigns, promotions, and product launches.
  • Partner with designers and other creatives to develop innovative and impactful campaign materials.
  • Adapt messaging for different audience segments and platforms while ensuring consistency in brand tone of voice.
  • Conduct thorough research on industry trends, consumer behavior, and the competitive landscape to inform copywriting choices and inspire new ideas.
  • Review and edit copy to ensure accuracy, consistency, and compliance with brand guidelines.
  • Collaborate closely with scientific communications specialists to guarantee the scientific integrity of content and copy.
  • Implement A/B testing and other experiments to optimize copy performance and achieve desired outcomes.
  • Work in conjunction with legal and compliance teams to ensure all copy adheres to regulatory requirements and industry standards.
Qualifications:
  • Bachelor's degree in Marketing, Communications, English, or a related field (Master's degree preferred).
  • 5+ years of experience in copywriting or content creation, ideally within a consumer marketing or advertising agency context. Experience in the consumer health, wellness, supplements, or scientific sectors is advantageous.
  • Exceptional written and verbal communication skills, with the ability to distill complex scientific concepts into clear and compelling messages for diverse audiences.
  • A strong portfolio showcasing a variety of writing samples across different mediums and platforms.
  • A proven history of developing and executing successful communication strategies that drive engagement and support business objectives.
  • A deep understanding of consumer behavior, marketing principles, and brand storytelling.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Proficiency in Google Workspace and content management systems (CMS).
  • Familiarity with SEO best practices and keyword research tools is a plus.
Compensation & Benefits
  • $133,800 - $156,000
  • Medical, Dental, and Vision coverage
  • Commuter Benefits
  • Life & Short-Term Disability Insurance
  • 401(k) with company match
  • Flexible Time Off (FTO)
  • Equity options

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