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Lead Copy Strategist

2 months ago

San Francisco, California, United States Pendulum™ Full time

About Pendulum

Pendulum is at the forefront of a global movement aimed at enhancing both physical and mental well-being by first comprehending, then restoring, and amplifying the human microbiome.

Research indicates that our microbiome—the diverse bacterial communities residing in and on our bodies—plays a significant role in various health aspects, including metabolism, diabetes, longevity, weight management, immune function, cancer prevention, emotional wellness, inflammatory bowel disease, and skin health. We are only beginning to grasp the profound influence our microbiome has on our overall health. During our formative years, we cultivate a diverse and balanced microbiome that is crucial for our long-term health. However, factors such as diet, lifestyle, antibiotic use, and aging can diminish the effectiveness of our microbiome over time.

Pendulum has recognized the substantial impact it can have on individuals' lives by addressing microbiome imbalances. To achieve this, Pendulum has developed proprietary probiotic pipelines and a unique discovery platform designed to identify essential, novel bacterial strains along with the prebiotics that nourish them. The company has also pioneered the world’s first manufacturing technology capable of producing bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics formulated by Pendulum have revolutionized the consumer probiotics market, creating a new category of therapeutic offerings that combine the efficacy of pharmaceuticals with the safety and accessibility of natural probiotics. Due to Pendulum's remarkable revenue and customer growth in recent years, the company has earned recognition on Forbes Magazine's prestigious "The Next Billion Dollar Startups" list.

If you are passionate about enhancing lives globally and thrive in a collaborative, dynamic, and inspiring environment, we encourage you to explore this opportunity.

Position Overview:

We are in search of a skilled and seasoned Senior Copywriter to become an integral part of our expanding creative team. In this role, you will be pivotal in crafting engaging and persuasive copy that resonates with our target audiences, including both consumers and healthcare professionals, driving engagement and measurable results. If you are inspired by the prospect of translating cutting-edge science into meaningful narratives for these audiences, this position is tailored for you.

We seek an individual who flourishes in a fast-paced, agile, and collaborative setting. Familiarity with iterative processes and group feedback will be essential. While we value big-picture thinking, we also require resourcefulness in execution. The ideal candidate should be both passionate and comfortable working with a young brand in its formative growth stages.

Key Responsibilities:
  • Collaborate with the Brand and Growth Teams to devise and implement content strategies that align with brand goals and drive sales among target audiences.
  • Develop content plans and editorial calendars to maintain a consistent and cohesive brand voice across all platforms.
  • Work alongside marketing and analytics teams to gather insights that inform content strategies.
  • Produce clear, concise, and compelling copy across various mediums, including website content, email campaigns, social media updates, educational videos, advertisements, and more.
  • Conceive creative concepts and ideas for marketing initiatives, promotions, and product launches.
  • Partner with designers and other creatives to produce innovative and impactful campaign materials.
  • Customize messaging for different audience segments and platforms while ensuring consistency in brand tone.
  • Conduct comprehensive research on industry trends, consumer behavior, and the competitive landscape to guide copywriting decisions and inspire new ideas.
  • Review and refine copy to ensure accuracy, consistency, and compliance with brand guidelines.
  • Collaborate closely with scientific communications specialists to guarantee the scientific integrity of content.
  • Engage in A/B testing and other experiments to enhance copy performance and achieve desired outcomes.
  • Coordinate with legal and compliance teams to ensure all copy adheres to regulatory standards and industry norms.
Qualifications:
  • Bachelor's degree in Marketing, Communications, English, or a related field (Master's degree preferred).
  • 5+ years of experience in copywriting or content creation, ideally within a consumer marketing or advertising agency context. Experience in the consumer health, wellness, supplements, or scientific sectors is advantageous.
  • Exceptional written and verbal communication skills, with the ability to distill complex scientific concepts into clear and engaging messages for diverse audiences.
  • A strong portfolio demonstrating a variety of writing samples across different formats and platforms.
  • A proven history of developing and executing successful communication strategies that drive engagement and support business objectives.
  • A deep understanding of consumer behavior, marketing principles, and brand storytelling.
  • Excellent communication and collaboration skills, with the ability to work effectively within a cross-functional team.
  • Proficiency in Google Workspace and content management systems (CMS).
  • Familiarity with SEO best practices and keyword research tools is a plus.
Compensation & Benefits:
  • $133,800 - $156,000
  • Medical, Dental, and Vision coverage
  • Commuter Benefits
  • Life & Short-Term Disability Insurance
  • 401(k) with company match
  • Flexible Time Off (FTO)
  • Equity options