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Customer Engagement Marketing Lead
2 months ago
About Owl Ventures:
At Owl Ventures, we are driven by the conviction that education can be transformed through innovative technology. Our mission is to support the most promising education technology companies that empower learners and educators worldwide.
As a leading venture capital firm, we invest in companies that are reshaping the educational landscape, leveraging technology to enhance learning experiences for students, teachers, and lifelong learners. Our portfolio includes a diverse range of companies that are making significant impacts in their respective fields.
About the Team:
The Lifecycle Marketing team at Owl Ventures is dedicated to designing and implementing effective marketing strategies that engage our users and foster lasting relationships. We prioritize creativity, data-driven decision-making, and collaboration to ensure our marketing efforts deliver substantial value.
About the Role:
In the position of Lifecycle Marketing Manager, you will play a pivotal role in orchestrating marketing initiatives that enhance user engagement, minimize attrition, and drive revenue growth. You will oversee the comprehensive campaign management process, utilizing data insights to craft relevant user journeys. Continuous testing and optimization will be essential to elevate our Lifecycle marketing performance.
Key Responsibilities:
- Analyze customer challenges, propose solutions to enhance user experiences, and derive insights to guide campaign strategies.
- Collaborate with cross-functional teams to design and implement campaigns that boost key lifecycle metrics.
- Create and execute testing frameworks that enhance program engagement through tailored content and innovative strategies.
- Utilize technology to achieve personalized marketing at scale.
- Generate reports that measure outcomes and provide actionable insights in partnership with the analytics team.
Qualifications:
- 8+ years of experience in high-performing Lifecycle marketing teams.
- Thorough understanding of best practices in email, push, and SMS marketing.
- Proven experience in managing complex Lifecycle marketing programs.
- Exceptional copywriting skills.
- A balanced analytical and creative approach.
- A strong user-centric mindset and ability to collaborate effectively across teams.
- Self-motivated with a track record of initiating and executing strategic projects independently.
Preferred Qualifications:
- Experience with marketing automation platforms.
Compensation and Benefits:
- Owl Ventures is committed to fostering an inclusive workplace that values diversity. We offer competitive compensation packages, including a base salary commensurate with experience and equity options.
- We support a healthy work-life balance and encourage employees to take time off.
- Comprehensive health, dental, and vision insurance plans.
- Retirement savings plan with employer matching.
- Access to professional development resources and training.
- Paid time off for volunteering and community engagement.
Our Commitment:
We strive to create an environment where all employees feel valued and included. Our hiring practices reflect our commitment to diversity, equity, and inclusion, and we welcome applicants from all backgrounds.
We believe in the power of education and are dedicated to making a positive impact in the world through our investments and initiatives.
