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Senior Brand Copywriter

2 months ago

San Francisco, California, United States Havas Group Asia Pacific Full time

Senior Copywriter

Position Overview

The Senior Copywriter plays a pivotal role in the creative process, contributing to various projects from inception to execution. This position requires a keen understanding of direction, effective referencing, and thorough revisions. The Senior Copywriter is responsible for crafting compelling concepts and strategies that align with agency standards, ensuring the copy is impactful, memorable, and distinctive.

Key Responsibilities
  • Produce copy that:
  • Is succinct, clear, innovative, and defensible
  • Exhibits strong sentence structure
  • Maintains overall coherence and logical progression
  • Is free from grammatical errors
  • Contains no spelling mistakes
  • Engages in the creation and development of:
    • Headlines, subheadings, and body text
    • Fact-checking and referencing
    • Conceptualizing campaigns for various formats, including direct mail, promotional materials, digital ads, and more
    • Educational resources for sales teams
  • Devote significant time to ensuring that marketing materials for primary accounts are produced accurately, creatively, and promptly
  • Collaborate with Account Services and colleagues to gather product information
  • Conduct research to obtain relevant background and current developments (utilizing online resources, medical literature, etc.)
  • Analyze advertising trends, consumer feedback, and other relevant data to inform presentation strategies
  • Work alongside supervisors and/or art directors to devise creative strategies and concepts, occasionally leading creative initiatives
  • Review and present copy to senior team members to guarantee alignment with strategic objectives and tone
  • Adapt and refine copy in response to an evolving landscape until final approval is achieved
  • Demonstrate flexibility in providing copy support across various accounts as needed
  • Collaborate with Art Directors on new business prospects
  • Explore innovative ways for Art Directors to visually communicate brand narratives and associated data
  • Understand the significance of strategy in the creative development process
  • Familiarize with industry standards, particularly FDA regulations
  • Gain insight into client workflows, risk factors, and therapeutic histories
  • Exhibit a visual thinking approach
  • Comprehend the principles of branding and campaign development
Qualifications and Skills
  • Preferred Bachelor's degree
  • 5-7 years of experience in an agency setting, particularly within healthcare
  • Background in science and/or medicine is advantageous
  • Possess an inquisitive nature, asking pertinent questions to uncover insights
  • Exhibit a strong work ethic and a proactive attitude
  • Detail-oriented with excellent research and problem-solving capabilities
  • Quick learner with a commitment to continuous improvement
  • Communicate effectively, both verbally and in writing, with a professional writing background being a significant advantage
  • Demonstrate strong interpersonal skills and a collaborative spirit
  • Exhibit trajectory thinking, recognizing connections beyond immediate associations
  • Proficient in the entire Microsoft Office Suite