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Lead Copywriter, Brand Strategist

2 months ago

San Diego, California, United States Petco Full time
Job Summary

We are seeking a highly skilled and experienced Lead Copywriter, Brand Strategist to join our team at Petco. As a key member of our marketing department, you will be responsible for developing and implementing strategic copywriting initiatives that drive sales and brand awareness.

Key Responsibilities
  • Develop and Execute Strategic Copywriting Initiatives: Create compelling and effective copy for packaging, product marketing, and marketing campaigns that align with our brand strategy and goals.
  • Lead Copy Projects from Inception to Completion: Oversee the development and implementation of copy projects, ensuring timely delivery and high-quality results.
  • Collaborate with Cross-Functional Teams: Work closely with designers, art directors, creative directors, and account service/client teams to develop strategy and creative concepts that meet business objectives.
  • Manage Multiple Priorities and Deadlines: Effectively prioritize and manage multiple tasks and projects, ensuring timely completion and high-quality results.
  • Stay Up-to-Date with Industry Trends: Continuously research and stay current with consumer pet-related trends, ensuring our copy remains relevant and effective.
Requirements
  • Advanced Writing and Editing Skills: Possess excellent writing and editing skills, with the ability to create concise, compelling copy within tight schedule constraints.
  • Expert Understanding of Marketing/Advertising Copy Strategies: Have a comprehensive understanding of marketing and advertising copy strategies, including experience creating benefit and solution-driven messaging.
  • Meticulous Attention to Detail: Demonstrate a high level of attention to detail, ensuring accuracy and quality in all copywriting initiatives.
  • Strong Communication and Collaboration Skills: Possess excellent communication and collaboration skills, with the ability to effectively partner with cross-functional teams and vendors.
  • Experience with Vendor Co-op Driven Advertising Campaigns: Have experience with vendor co-op driven advertising campaigns, with a strong understanding of the benefits and challenges associated with this type of campaign.
Education and Experience
  • Four-Year College Degree in Journalism, Advertising, or Communications: Possess a four-year college degree in journalism, advertising, or communications, with a focus on advertising.
  • Minimum of Five Years' Experience in Copywriting: Have a minimum of five years' experience in copywriting, with a proven track record of success in developing and executing strategic copywriting initiatives.