Communications and Marketing Lead
2 weeks ago
The Marketing Manager plays a vital role within the Development team, focusing on marketing, communications, copywriting, public relations, and event management. This position is tasked with overseeing daily marketing functions, enhancing donor engagement, and elevating the brand presence of the organization across various platforms, including print, radio, telemarketing, digital media, and events.
Key Responsibilities
- Collaborate with the Development Team: Engage regularly with the Development team to synchronize and align marketing initiatives.
- Execute Marketing Strategies: Work alongside the Marketing team to implement effective communication strategies.
- Support Fundraising Campaigns: Assist in the creation and execution of marketing and fundraising campaigns.
- Manage Marketing Calendar: Ensure timely updates and management of the marketing and communications calendar.
- Develop Marketing Materials: Create original marketing content from inception to completion for both print and digital formats.
Content Creation and Copywriting
- Primary Copywriter: Serve as the main copywriter, crafting compelling narratives that promote the organization’s mission.
- Storytelling: Gather and curate impactful stories that resonate with the audience and highlight the organization’s unique narrative.
- Donor Communication Strategy: Collaborate with the Donor Services team to develop and implement a comprehensive communication plan.
Event Support
- Plan and Execute Events: Work with development staff to organize and promote special events, both in-person and online.
- Marketing Materials for Events: Create promotional materials, including invitations and signage for events.
Public Relations and Community Engagement
- Manage Public Relations: Assist in planning and executing public relations strategies to enhance community presence.
- Research and Knowledge Building: Maintain a strong understanding of the organization and the issues it addresses.
Personal and Professional Development
- Continuous Learning: Engage in ongoing professional development and spiritual growth.
- Team Collaboration: Foster a collaborative environment and contribute positively to team dynamics.
This position requires a Bachelor's Degree in marketing, communications, journalism, or a related field, along with 3-5 years of relevant experience in marketing and communications. Strong copywriting, organizational skills, and proficiency in digital marketing tools are essential.
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