Global Talent Acquisition Marketing Specialist

1 week ago

Princeton, New Jersey, United States Educational Testing Service (ETS) Full time
Job OverviewAbout Educational Testing Service (ETS):

For over 75 years, ETS has been at the forefront of enhancing educational products and services through rigorous research and a commitment to the transformative power of learning. Our mission is to promote quality and equity in education, providing innovative learning solutions, groundbreaking research, and reliable assessments that guide learners globally towards new opportunities.

Our esteemed assessments include TOEFL, TOEIC, GRE, and Praxis. Through continuous research and innovation, we contribute to the development of new educational methodologies and tools, engage in critical discussions with education policymakers, and illuminate pressing issues and potential solutions, all aimed at fostering a world where every learner can enhance their life through education.

With new leadership steering our vision, ETS is dedicated to transforming the lives of learners worldwide as we broaden our global presence. Our objective is to lead in assessment and measurement effectiveness within the education and ed-tech sectors as they evolve.


POSITION SUMMARY

The Global Recruitment Marketing & Sourcing Specialist will design and implement comprehensive recruiting strategies focused on recruitment marketing and sourcing to support ETS's mission and business objectives. This role is pivotal in establishing ETS's recruitment brand and collaborating with HR leadership to define the Employee Value Proposition (EVP).

This individual will work alongside the ETS Global Recruiting Team (in the US and India) to share candidate leads and existing talent pipelines, and collaborate with the Early Career Recruiter to ensure cohesive social media messaging aligns with the University recruitment strategy.

Furthermore, this role will engage closely with ETS hiring managers to ensure smooth recruiting processes and collaborate with ETS marketing and communications to align with overall enterprise branding and marketing efforts. This position will support the talent acquisition needs across various departments including Product Management, Operations, Marketing, IT, HR, and Finance.

PRIMARY RESPONSIBILITIES

  • Stay informed on trends in the sourcing landscape to comprehend marketing and engagement trends, and their implications for ETS's global hiring requirements, while crafting effective communications for potential candidates.
  • Develop and implement the ETS Global Recruitment Marketing strategy and create marketing materials that enhance ETS's brand, raise awareness of opportunities, and increase the pool of passive candidates.
  • Collaborate with the Head of Talent Acquisition (TA) to refine and promote ETS's Employee Value Proposition (EVP) for recruitment and internal purposes.
  • Partner with ETS's Diversity, Equity & Inclusion (DE&I) team and the Early Career Recruiter to create a DE&I recruitment strategy aimed at enhancing the diversity of talent within ETS's recruiting pipelines.
  • Utilize various media channels, particularly non-traditional ones, to identify potential candidates, engage them, and guide them into ETS's global recruiting pipeline, focusing on Job Boards (Traditional & AI), Social Media Campaigns (LinkedIn, Facebook, Twitter, etc.), and Career Fairs (University, Military, Industry, etc.).
  • Employ data analytics and metrics to evaluate sourcing effectiveness, assess return on investment, and develop sourcing improvement strategies to continuously enhance ETS's active sourcing processes.
  • Work collaboratively with Hiring Managers and Recruiters to understand hiring needs and devise sourcing strategies tailored for technical talent in software, engineering, IT, and R&D.
  • Engage directly with promising candidates, maintaining consistent communication to build their interest in ETS and encourage them to apply.
  • Provide insights, feedback, and trends to recruiting leaders and hiring managers.
  • Manage the Global Relocation & Mobility program, including its marketing and messaging.
  • Adhere to ethical standards and comply with relevant laws and regulations applicable to this role.

KNOWLEDGE/SKILLS

  • Proficient in leveraging social media for candidate advertising and sourcing.
  • Advanced relationship management capabilities with the ability to effectively communicate and influence stakeholders.
  • Strong analytical skills with a solid understanding of recruiting metrics.
  • Expertise in Microsoft Office Suite, Talent Acquisition Software/Systems, and Marketing Software/System.
  • Exceptional verbal and written communication skills.
  • Attention to detail and strong collaboration skills.
  • Project management coordination skills.
  • High level of enthusiasm and engagement.

EDUCATION AND EXPERIENCE

  • Bachelor's degree in Communications, Human Resources, Marketing, or a related field, with a minimum of 5 years of experience in marketing/communications/events within a recruiting agency or similar role on a Corporate Recruiting Team, or a minimum of 7 years of relevant experience without a degree.
  • At least 1 year of experience in candidate sourcing specifically within the technical recruiting domain.
  • 3 years of experience with a 4-year degree, or 7 years without a degree.

ETS offers a Total Rewards philosophy for our employees, which includes:

  • Comprehensive health, vision, and dental insurance options.
  • Generous support for continuous learning, including individual learning grants and tuition reimbursement for up to 6 classes per year, along with access to online learning.
  • Ample PTO and vacation time to promote work-life balance.
  • Additional PTO for volunteer work.
  • Retirement plans (401(a) and traditional Roth (403b)) with company contributions.
  • Commuter benefits, pet insurance, and a subscription to the Calm App.

ETS is mission-driven and action-oriented:

  • Diversity, equity, inclusion, and belonging are integral to ETS's daily operations. We foster an inclusive environment through various Affinity groups that celebrate our diverse workforce.
  • We promote growth, innovation, and continuous transformation for the next generation of leaders through multiple Business Resource Groups (BRG).
  • ETS encourages employees to engage in community service through our Center for Advocacy & Philanthropy (CAAP), supporting any eligible charity of their choice.

ETS is an Equal Opportunity Employer committed to building teams that reflect the diverse backgrounds, experiences, and identities of those we serve. We strive to ensure a fair and equitable hiring process, believing that our differences empower us to make better decisions and achieve superior results.

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