Global Talent Acquisition Marketing Specialist

2 weeks ago

Princeton, New Jersey, United States Educational Testing Service (ETS) Full time
Job Overview

About Educational Testing Service (ETS):
For over 75 years, ETS has enhanced products and services based on rigorous research and a commitment to the transformative power of education. Our mission is to promote quality and equity in education through innovative learning solutions, groundbreaking research, and reliable assessments that guide learners worldwide toward new opportunities.

Our suite of trusted assessments includes TOEFL, TOEIC, GRE, and Praxis. Through research, development, and innovation, we explore new horizons in learning and measurement. Our educational measurement solutions and research contribute to the advancement of new methodologies and tools, inform critical discussions with education policymakers, and illuminate significant issues and potential solutions, all aimed at fostering a world where every learner can enhance their life through education.

With new leadership steering our vision, ETS is dedicated to transforming the lives of learners globally as we broaden our organization's international presence. Our objective is to lead in assessment and measurement effectiveness within the education and ed-tech sectors as they continue to evolve.


POSITION SUMMARY

The Global Recruitment Marketing & Sourcing Specialist will formulate comprehensive recruiting strategies with a focus on recruitment marketing and sourcing to support ETS's mission and business objectives. This role is tasked with cultivating ETS's recruitment brand and collaborating with HR leadership to enhance the Employee Value Proposition (EVP).

This individual will collaborate with the ETS Global Recruiting Team (located in various regions) to exchange leads and maintain existing talent pipelines, and work alongside the Early Career Recruiter to ensure that social media messaging is seamlessly integrated into the university recruitment strategy.

Moreover, this role will engage closely with ETS's hiring managers to ensure alignment and smooth recruiting processes, while partnering with ETS marketing and communications to maintain consistency with enterprise marketing and branding. This position will support the talent needs of various departments including Product Management, Operations, Marketing, IT, HR, and Finance.

PRIMARY RESPONSIBILITIES

  • Stay informed about trends in the sourcing landscape to understand marketing and engagement trends and their implications for ETS's global hiring needs, as well as how to craft compelling communications for potential candidates.
  • Design and implement the ETS Global Recruitment Marketing plan and develop marketing materials that enhance ETS's brand, raise awareness of opportunities at ETS, and increase the pool of passive candidates.
  • Collaborate with the Head of Talent Acquisition (TA) to refine and promote ETS's Employee Value Proposition (EVP) for marketing, recruitment, and internal purposes.
  • Partner with ETS's Diversity, Equity & Inclusion (DE&I) team and the Early Career Recruiter to create a DE&I recruiting strategy that addresses areas of opportunity to enhance the diversity of talent in ETS's recruiting pipelines.
  • Utilize various media channels, particularly non-traditional ones, to identify potential candidates, engage them, and funnel them into ETS's global recruiting pipeline, focusing on Job Boards (Traditional & AI), Social Media Campaigns (LinkedIn, Facebook, Twitter, etc.), and Career Fairs (University, Military, Industry, etc.).
  • Employ data analytics and metrics to evaluate sourcing effectiveness, assess return on investment, and develop sourcing improvement plans to continuously enhance ETS's active sourcing process.
  • Work closely with Hiring Managers and Recruiters to comprehend hiring needs and develop sourcing strategies specifically for technical talent in software, engineering, IT, and R&D.
  • Engage directly with promising candidates and maintain a consistent communication cadence to build their interest in ETS and encourage them to apply.
  • Provide insights, feedback, and trends to recruiting leaders and hiring managers.
  • Manage the Global Relocation & Mobility program, including its marketing and messaging.
  • Adhere to ethical standards and comply with applicable laws and regulations relevant to the job function.

KNOWLEDGE/SKILLS

  • Proficient in utilizing social media for candidate advertising and sourcing.
  • Advanced relationship management skills with the ability to effectively communicate and engage stakeholders both within and outside the organization.
  • Strong analytical skills with a solid understanding of recruiting metrics.
  • Expertise in Microsoft Office Suite, Talent Acquisition Software/Systems, and Marketing Software/System.
  • Exceptional verbal and written communication abilities.
  • Attention to detail and strong collaboration skills.
  • Project management coordination capabilities.
  • High level of enthusiasm and engagement.

EDUCATION AND EXPERIENCE

  • Bachelor's degree in Communications, Human Resources, Marketing, or a related field, with a minimum of 5 years of experience in marketing/communications/events at a recruiting agency or in a similar role on a Corporate Recruiting Team, or a minimum of 7 years of relevant experience without a degree.
  • At least 1 year of experience in candidate sourcing specifically within the technical recruiting space.
  • 3 years of experience with a 4-year degree or 7 years without a degree.

ETS is committed to a Total Rewards philosophy for our employees, which includes:

  • Comprehensive health, vision, and dental insurance options.
  • Generous support for continuous learning, including individual learning grants and tuition reimbursement for up to 6 classes per year, as well as access to online learning.
  • Ample PTO and vacation time to promote work-life balance.
  • Additional PTO for volunteer work.
  • Retirement plans (401(a) and traditional Roth (403b)) with company contributions.
  • Commuter benefits, pet insurance, and a subscription to the Calm App.

ETS is mission-driven and action-oriented

  • Diversity, equity, inclusion, and belonging are central to the daily work of ETS employees. To further cultivate an inclusive environment, ETS hosts various Affinity groups that celebrate the diversity of our talented workforce.
  • We are dedicated to fostering growth, innovation, and continuous transformation for the next generation of professionals as leaders through multiple Business Resource Groups (BRG).
  • ETS encourages employees to engage in their communities and schools through the Center for Advocacy & Philanthropy (CAAP), supporting any eligible charity of their choice.

ETS is an Equal Opportunity Employer, comprised of individuals with diverse experiences, strengths, and backgrounds who share a commitment to advancing quality and equity in education. We strive to build teams that reflect the varied backgrounds, experiences, and identities of those we serve. The Talent Acquisition team is dedicated to ensuring a fair and equitable hiring process, believing that our differences empower us to make better decisions and achieve superior results.

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