Market Insights Analyst

2 weeks ago

Rogers, Arkansas, United States Mattel Full time
Company Overview

INNOVATION IS OUR STRENGTH. At Mattel, we are not just in the business of creating toys; we are dedicated to crafting groundbreaking products and experiences that captivate audiences, inspire creativity, and foster development through play. Our commitment to inclusivity ensures that every team member feels valued and empowered to contribute their unique perspectives, enriching our collective vision.

Position Overview

The Role:
Mattel, Inc., the foremost toy manufacturer globally, is on the lookout for a Sales Analyst focused on the Walmart and ecommerce sectors. This role entails providing analytical support and strategic insights to enhance category growth. The Sales Analyst will be tasked with the collection, examination, and presentation of market, consumer, and shopper data, aimed at boosting category sales, enhancing customer satisfaction, and optimizing return on investment. Regular reporting on a weekly, monthly, and quarterly basis will be essential, alongside continuous improvements to both standard and ad-hoc reports.

Your Contributions:
  • Lead the analysis of sales and shipping data for Walmart's physical and online businesses.
  • Build and nurture strong business relationships internally and externally to achieve shared goals.
  • Enhance existing reports and create new ones to uncover trends and sales opportunities.
  • Identify potential sales growth areas and develop data-driven narratives using consumption, shipment, and customer point-of-sale data.
  • Generate reports that highlight emerging trends and suggest enhancements in product mix, space allocation, online visibility, and promotional representation.
  • Communicate actionable insights to sales, forecasting, marketing, and account teams to improve point-of-sale performance, sales velocity, product selection, and geographical distribution.
  • Act as the analytical authority within the team.
  • Perform additional tasks as directed by the Team Leader.
Qualifications

Ideal Candidate Profile:
  • 2-3 years of analytical experience in consumer packaged goods, with proficiency in handling diverse data sources.
  • Self-driven and proactive with a strong work ethic.
  • A genuine passion for contributing effectively within a collaborative team environment.
  • High integrity and meticulous attention to detail.
  • Ability to prioritize tasks in a fast-paced, deadline-oriented setting.
  • Advanced skills in Retail Link, MS Excel, MS Access, MS PowerPoint, Tableau, NPD, and similar tools.
  • Strong presentation skills with the capability to translate complex analytics into actionable insights.
Compensation:
The annual base salary range for this position is between $57,000.00 and $80,000.00, determined by the candidate's location, skills, and experience.

Additional Information:
At Mattel, we are committed to fostering a diverse and inclusive workplace. If you are enthusiastic about this role but do not meet every requirement, we encourage you to apply. You may be the ideal candidate for this or other opportunities.

Our Work Culture:

We are driven by a purpose to empower generations to explore the joys of childhood and realize their full potential. Our core behaviors include:
  • Collaboration: Being part of Mattel means being part of a unified team with shared values and objectives. Every individual matters, and working together yields superior results.
  • Innovation: We constantly seek new and improved methods to develop innovative products and experiences. Every role in our organization has the potential to make a significant impact.
  • Execution: As a performance-oriented company, we strive for excellence and are dedicated to achieving best-in-class outcomes. We believe in accountability and empowerment, ensuring our team members can create and deliver results.
About Mattel:

Mattel is a leading global toy and family entertainment company, owning one of the most iconic brand portfolios worldwide. We engage consumers through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, and many others, offering a wide range of products sold in over 195 countries in collaboration with top retail and ecommerce partners.

Recognized as a Great Place to WorkTM and featured among Fast Company's Best Workplaces for Innovators in 2022, Mattel is an Affirmative Action/Equal Opportunity Employer, welcoming all job seekers, including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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