Senior Data Analyst, Media Insights
2 days ago
At Publicis Groupe, we're seeking a talented Senior Analyst, Media Analytics to join our Starcom Applied Analytics team. As a key member of our team, you'll draw on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across our client brands.
Responsibilities:- Drive day-to-day research and analytics efforts, delivering high-impact, actionable insights to inform client business decisions.
- Execute consumer, media, brand, and market research to drive client business growth.
- Synthesize and provide clear visualization of insights surfaced by mining advertising and client data.
- Report on key metrics for campaign effectiveness and develop key findings for optimization.
- Develop and analyze media and brand targets that inform media strategies.
- Apply syndicated research and proprietary agency resources to client business.
- Evaluate new and potential data partners to identify the best resources and approaches.
- Proactively educate internal and external clients on research, tools, and approaches.
- Craft POVs for internal and external knowledge sharing.
- Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
- 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics.
- Experience with quantitative or qualitative research and working with large data sets to create insights.
- Familiarity with syndicated and customer data environments.
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus.
- Proficiency in Tableau, GoodData, Datorama, SQL a plus.
- Strong communication skills both written and verbal.
- Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
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Senior Data Analyst, Media Insights
2 weeks ago
Chicago, Illinois, United States Starcom Melbourne Full time{"Job Title": "Senior Analyst, Media Analytics", "Job Description": "Unlocking Business Growth through Data-Driven InsightsAt Starcom Melbourne, we're on a mission to harness the power of data and technology to drive business forward. As a Senior Analyst, Media Analytics, you'll play a critical role in helping our clients achieve their goals through...
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Senior Data Analyst, Media Insights
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Chicago, Illinois, United States Starcom Melbourne Full time{"Job Title": "Senior Analyst, Media Analytics", "Job Description": "Unlocking Business Growth through Data-Driven InsightsAt Starcom Melbourne, we're committed to harnessing the power of data and technology to drive business forward. As a Senior Analyst, Media Analytics, you'll play a key role in helping our clients achieve their goals through data-driven...
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