Senior Data Analyst, Media Insights

2 days ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Description

At Publicis Groupe, we're seeking a talented Senior Analyst, Media Analytics to join our Starcom Applied Analytics team. As a key member of our team, you'll draw on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across our client brands.

Responsibilities:
  • Drive day-to-day research and analytics efforts, delivering high-impact, actionable insights to inform client business decisions.
  • Execute consumer, media, brand, and market research to drive client business growth.
  • Synthesize and provide clear visualization of insights surfaced by mining advertising and client data.
  • Report on key metrics for campaign effectiveness and develop key findings for optimization.
  • Develop and analyze media and brand targets that inform media strategies.
  • Apply syndicated research and proprietary agency resources to client business.
  • Evaluate new and potential data partners to identify the best resources and approaches.
  • Proactively educate internal and external clients on research, tools, and approaches.
  • Craft POVs for internal and external knowledge sharing.
Qualifications:
  • Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
  • 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics.
  • Experience with quantitative or qualitative research and working with large data sets to create insights.
  • Familiarity with syndicated and customer data environments.
  • Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus.
  • Proficiency in Tableau, GoodData, Datorama, SQL a plus.
  • Strong communication skills both written and verbal.
  • Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel.


  • Chicago, Illinois, United States Starcom Melbourne Full time

    {"Job Title": "Senior Analyst, Media Analytics", "Job Description": "Unlocking Business Growth through Data-Driven InsightsAt Starcom Melbourne, we're on a mission to harness the power of data and technology to drive business forward. As a Senior Analyst, Media Analytics, you'll play a critical role in helping our clients achieve their goals through...


  • Chicago, Illinois, United States Starcom Melbourne Full time

    {"Job Title": "Senior Analyst, Media Analytics", "Job Description": "Unlocking Business Growth through Data-Driven InsightsAt Starcom Melbourne, we're committed to harnessing the power of data and technology to drive business forward. As a Senior Analyst, Media Analytics, you'll play a key role in helping our clients achieve their goals through data-driven...


  • Chicago, Illinois, United States Publicis Groupe Full time

    Company Overview:Founded in 1994, the PlowShare Group operates exclusively with nonprofit organizations, government entities, and their collaborators. Our mission is to leverage the power of communication for social impact.As a comprehensive communications agency and consultancy, we excel in Public Service Announcement (PSA) creative development,...


  • Chicago, Illinois, United States Publicis Groupe Full time

    Job Title: Senior Analyst, Commerce MediaWe are seeking a highly skilled Senior Analyst to join our Commerce Media team at Publicis Groupe. As a key member of our team, you will be responsible for managing and optimizing digital media campaigns for our clients, driving business growth and delivering exceptional results.Key Responsibilities:Manage and execute...

  • Senior Media Analyst

    3 weeks ago


    Chicago, Illinois, United States Starcom Melbourne Full time

    Job DescriptionJob Title: Senior Media AnalystJob Summary:We are seeking a highly skilled Senior Media Analyst to join our team at Starcom Melbourne. As a Senior Media Analyst, you will be responsible for managing and optimizing media campaigns for our clients, ensuring maximum ROI and brand awareness.Key Responsibilities:Manage and optimize media campaigns...


  • Chicago, Illinois, United States Plowshare Full time

    Job OverviewCompany Overview:The PlowShare Group, established in 1994, is dedicated to collaborating with nonprofit entities, governmental bodies, and their affiliates. Our mission is to leverage communication for societal benefit. As a comprehensive communications agency and consultancy, we specialize in Public Service Announcement (PSA) creative...

  • Senior Data Analyst

    5 days ago


    Chicago, Illinois, United States Starcom Full time

    Job Title: Senior Analyst, Media AnalyticsAt Starcom, we're seeking a highly skilled Senior Analyst to join our Applied Analytics team. As a key member of our team, you'll be responsible for driving day-to-day research and analytics efforts, delivering high-impact, actionable insights to our clients.Responsibilities:Develop and execute consumer, media,...

  • Senior Data Analyst

    5 days ago


    Chicago, Illinois, United States Starcom Full time

    Job Title: Senior Analyst, Media AnalyticsAt Starcom, we are seeking a highly skilled Senior Analyst to join our Applied Analytics team. As a key member of our team, you will be responsible for driving day-to-day research and analytics efforts, delivering high-impact, actionable insights to our clients.Responsibilities:Develop and execute consumer, media,...


  • Chicago, Illinois, United States Abbott Full time

    **About Abbott**Abbott is a leading global healthcare organization dedicated to enhancing the quality of life for individuals at every stage of their journey. Our extensive portfolio includes innovative technologies across various healthcare sectors, encompassing diagnostics, medical devices, nutritionals, and branded generic medications. With a workforce of...


  • Chicago, Illinois, United States 1872 Consulting Full time

    Senior Financial Data AnalystWe are seeking a highly skilled Senior Financial Data Analyst to play a key role in driving business growth through data-driven insights at 1872 Consulting.About the RoleDesign and develop tools, techniques, metrics, and dashboards for insights/data visualization to support major financial planning and analysis processes.Work...


  • Chicago, Illinois, United States Publicis Groupe Full time

    About the RoleWe are seeking a highly skilled Senior Media Analyst to join our team at Publicis Groupe. As a key member of our digital media team, you will be responsible for managing and optimizing digital media campaigns for our clients.Key ResponsibilitiesExecute, manage, and optimize all digital media campaigns and programs for agency clients, including...


  • Chicago, Illinois, United States Publicis Groupe Full time

    Job Title: Senior Analyst, Commerce MediaWe are seeking a highly skilled Senior Analyst to join our Commerce Media team at Publicis Groupe. As a key member of our team, you will be responsible for driving performance for one of the largest brands on the planet.Key Responsibilities:Execute, manage, and optimize all digital media campaigns and programs for...


  • Chicago, Illinois, United States Starcom Full time

    Job OverviewCompany Overview: Starcom, a leader in global communications planning and media, has a rich history spanning over 80 years. We are dedicated to our core belief that people are at the heart of everything we do. Our commitment to leveraging data and technology empowers us to inspire and drive both individuals and businesses forward. With a...


  • Chicago, Illinois, United States Publicis Groupe Full time

    Position Overview:The Senior Analyst will serve as the primary overseer of search and Commerce media for designated brands. This role entails the continuous monitoring and management of search/Commerce campaign creation, execution, and innovation.The Senior Analyst is expected to cultivate and sustain a robust understanding of client operations and leverage...


  • Chicago, Illinois, United States Starcom Full time

    Job OverviewCompany Overview: Starcom is a renowned global leader in communications planning and media, with a legacy spanning over 80 years. Our agency is built on the foundational belief that people are at the heart of everything we do. Each day, we leverage the transformative capabilities of data and technology to inspire and advance both individuals and...

  • Data Insights Analyst

    3 weeks ago


    Chicago, Illinois, United States Insight Global Full time

    About the Role:We are seeking a highly skilled Data Analyst to join our team at Insight Global. As a Data Analyst, you will play a critical role in analyzing various data points across the organization to provide recommendations for improving performance in our specific line of business.Key Responsibilities:Monitor and forecast trends to help drive strategic...


  • Chicago, Illinois, United States 84.51 Full time

    Senior Data Quality Analyst84.51° is a retail data science, insights, and media company that helps The Kroger Co., consumer packaged goods companies, agencies, publishers, and affiliates create personalized experiences for shoppers. As a Senior Data Quality Analyst, you will be responsible for ensuring the accuracy and reliability of our data assets.Key...


  • Chicago, Illinois, United States Publicis Groupe Full time

    About Publicis Groupe:Publicis Groupe is a leading global communications organization dedicated to enhancing brand engagement and driving transactions through innovative media solutions. By merging robust media strategies with cutting-edge technology, we empower brands to capture consumer attention, foster loyalty, and increase sales.Striking a balance...


  • Chicago, Illinois, United States Publicis Groupe Full time

    Position Overview:The Senior Analyst will oversee the daily management of search and commerce media for designated brands. This role entails monitoring and enhancing search and commerce campaign execution, activation, and innovation.The Senior Analyst is expected to cultivate and sustain a robust understanding of client operations and leverage their media...


  • Chicago, Illinois, United States Publicis Groupe Full time

    About the RoleWe are seeking an experienced Senior Analyst to join our team at Publicis Groupe. As a Senior Analyst, you will be responsible for campaign management activities such as search and/or display campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation.Key ResponsibilitiesExecute, manage, and...