Senior Media Analyst
1 day ago
We are seeking a highly skilled Senior Media Analyst to join our team at Publicis Groupe. As a key member of our digital media team, you will be responsible for managing and optimizing digital media campaigns for our clients.
Key Responsibilities- Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
- Assist in the development of program strategies and analyses for clients, including keyword recommendation, day-parting, and timing/scheduling strategy.
- In-platform campaign setup and support the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting, and optimization.
- Maintain a level of quality assurance and accountability for delivering campaigns and executions with precision.
- Ensure that media deliverables meet and align with client goals and objectives.
- Oversee performance forecasts, budget allocations, and provide data-based rationale for these recommendations.
- Provide creative solutions to client challenges.
- Direct oversight of Analysts and support their growth and professional development.
- Understanding big picture implications and how insights can be applied in other programs and environments.
- Foster relationship with internal teams and external teams while managing multiple client stakeholders.
- 2 to 4 years of digital media experience, 1+ years of SEM/e-Commerce/Shopper Marketing experience.
- Strong familiarity with the digital environment and a clear understanding of media planning and buying process.
- Keen attention to detail and an analytical approach to achieving objectives.
- Strong understanding of media research tools and their strengths/weaknesses.
- Solid quantitative and research skills, and proven data interpretation capability.
- Fluency with Microsoft Office (Word, PowerPoint, Excel).
- Excellent client presence and ability to lead discussions with internal and external leadership.
- Strong ability to understand client objectives and how they translate into search and media strategies.
- Excellent communication and writing skills.
Publicis Groupe is a global communications group that offers a full range of services, including media planning, buying, and optimization. We are committed to delivering innovative solutions that drive business results for our clients.
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