Senior Media Analyst

1 day ago


Chicago, Illinois, United States Publicis Groupe Full time
About the Role

We are seeking a highly skilled Senior Media Analyst to join our team at Publicis Groupe. As a key member of our digital media team, you will be responsible for managing and optimizing digital media campaigns for our clients.

Key Responsibilities
  • Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs.
  • Assist in the development of program strategies and analyses for clients, including keyword recommendation, day-parting, and timing/scheduling strategy.
  • In-platform campaign setup and support the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting, and optimization.
  • Maintain a level of quality assurance and accountability for delivering campaigns and executions with precision.
  • Ensure that media deliverables meet and align with client goals and objectives.
  • Oversee performance forecasts, budget allocations, and provide data-based rationale for these recommendations.
  • Provide creative solutions to client challenges.
  • Direct oversight of Analysts and support their growth and professional development.
  • Understanding big picture implications and how insights can be applied in other programs and environments.
  • Foster relationship with internal teams and external teams while managing multiple client stakeholders.
Requirements
  • 2 to 4 years of digital media experience, 1+ years of SEM/e-Commerce/Shopper Marketing experience.
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process.
  • Keen attention to detail and an analytical approach to achieving objectives.
  • Strong understanding of media research tools and their strengths/weaknesses.
  • Solid quantitative and research skills, and proven data interpretation capability.
  • Fluency with Microsoft Office (Word, PowerPoint, Excel).
  • Excellent client presence and ability to lead discussions with internal and external leadership.
  • Strong ability to understand client objectives and how they translate into search and media strategies.
  • Excellent communication and writing skills.
About Publicis Groupe

Publicis Groupe is a global communications group that offers a full range of services, including media planning, buying, and optimization. We are committed to delivering innovative solutions that drive business results for our clients.


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