Senior Brand Manager

5 days ago


Bedford, Indiana, United States Hoosier Hills Full time

We are seeking a highly motivated Senior Brand Manager to lead our brand management efforts and drive business growth. The successful candidate will have a proven track record in brand marketing, with a strong understanding of market trends and consumer behavior.

This role involves developing and implementing effective brand strategies that engage our target audience and build lasting relationships. The Senior Brand Manager will work closely with our cross-functional teams to ensure alignment and maximize the impact of our marketing initiatives.

This is a fantastic opportunity to join a dynamic organization and make a meaningful contribution to our success. If you are a strategic thinker with excellent leadership skills and a passion for brand marketing, we encourage you to apply.

Key Responsibilities:

  • Develop and implement comprehensive brand strategies that align with our business objectives.
  • Lead cross-functional teams to execute marketing campaigns and ensure consistency across all touchpoints.
  • Collaborate with internal stakeholders to gather insights and inform marketing decisions.
  • Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
  • Manage the marketing department's budget, ensuring alignment with strategic priorities and financial goals.
  • Draft and implement marketing policies, and provide regular updates to senior leadership, the Board of Directors, and at organizational events.
  • Work closely with other departments to ensure alignment of messaging and marketing efforts across the organization.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field. A relevant master's degree is a plus.
  • At least 5 years of experience in brand marketing, with a proven track record in strategic planning, team leadership, and campaign execution.
  • Leadership Skills: Strong ability to lead, inspire, and develop a marketing team, fostering a culture of collaboration and creativity.
  • Creative & Strategic Thinking: Experience in both creative and analytical aspects of marketing, including digital, traditional, and content strategies.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to craft clear and compelling messaging.
  • Analytical Skills: Strong ability to analyze data and market trends to inform strategy and improve marketing efforts.
  • Collaborative Mindset: Emotionally intelligent, approachable team-oriented leader who works effectively across departments to achieve organizational goals.

What We Offer:

  • Competitive Salary: $67,936 – $101,905 annually, based on experience.
  • Comprehensive Benefits Package: Including health insurance, retirement plan, paid time off, and much more.
  • Impactful Work: Your efforts will directly contribute to increasing Member engagement and fostering long-term loyalty.
  • Supportive Environment: Work with a team that values your contributions and supports your professional growth.
  • Growth Opportunities: Gain valuable experience and advance your career in a dynamic and rewarding field.
  • A Rewarding Career: Be part of a team dedicated to making a difference in the lives of our Members and the communities we serve.

About Hoosier Hills Credit Union:

We are a not-for-profit financial cooperative that serves the financial needs of our Members by providing competitive products and services. Our mission is to be better for our Members by making a positive difference in their lives and the communities we serve.

Educational Background: Bachelor's degree in Marketing, Communications, or related field. A relevant master's degree is a plus.

Estimated Salary: $83,555 - $122,223 per year based on experience.



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