Senior Brand Development Manager
3 days ago
Lactalis USA, a leading dairy company, is seeking an experienced Senior Brand Development Manager to join our Marketing Team. With over 85,000 professionals worldwide, we are committed to delivering healthy and delicious dairy products that bring people together every day.
We are looking for a candidate with 1-3 years of brand/product marketing experience in consumer-packaged goods and/or related industry. The ideal candidate will have a strong understanding of marketing principles, a passion for brand building, and excellent project management skills.
The successful candidate will help lead and manage key aspects of the Stonyfield Organic yogurt portfolio, supporting the development and execution of brand strategies that enhance Stonyfield's market presence and deepen consumer engagement.
This position offers a salary range of $80,000 - $110,000 per year, depending on experience, and is based in Bedford, NH. We offer a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development.
Key responsibilities include:
- Assisting in creating and executing brand plans through market research, competitive analysis, and consumer insights.
- Monitoring and analyzing brand performance metrics, including sales data and market trends.
- SUPPORTING THE PLANNING AND EXECUTION OF MARKETING CAMPAIGNS ACROSS VARIOUS CHANNELS (DIGITAL, SOCIAL MEDIA, IN-STORE).
- Collaborating with cross-functional teams on new product development initiatives.
- Managing implementation of packaging design and graphics updates.
- Building relationships with consumers through various touchpoints.
Qualified applicants will have a Bachelor's degree in marketing, business or related field; MBA a plus. Proficient in Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.
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