Organic Brand Strategist

4 days ago


Bedford, New Hampshire, United States Lactalis American Group Full time

Lactalis American Group, a leading global dairy company, is committed to providing healthy and delicious dairy products that bring people together. We are seeking an experienced Organic Brand Strategist to join our Marketing Team.

The ideal candidate will have a passion for organic food and a keen analytical mindset. This role requires strong collaboration skills, excellent project management abilities, and the ability to effectively communicate with internal and external partners.

Key responsibilities include:

  • Developing and executing brand strategies through market research, competitive analysis, and consumer insights.
  • Monitoring and analyzing brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
  • Supporting the planning and execution of marketing campaigns across various channels, ensuring alignment with our brand values and messaging.
  • Collaborating with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category.

Qualified applicants will possess:

  • A Bachelor's degree in marketing or related field; MBA a plus.
  • 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or related industry.
  • Strong analytical skills with the ability to interpret data and translate it into clear, actionable recommendations.
  • Excellent communication and presentation skills, with the ability to effectively persuade and influence leadership, as well as internal and external partners.

We offer a competitive salary range of $65,000 - $85,000 per year, commensurate with experience. The position is a hybrid role that requires three days per week in the office at our Bedford, NH location. Lactalis American Group is an equal employment opportunity employer.



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