Sr. Brand Manager

7 days ago

Bedford, United States Thermacell Repellents, Inc. Full time
Disclaimer: Please note, if you are selected to have an interview with Thermacell, you will receive an email from our applicant tracking system Paylocity (reply-to-sender@mail.paylocity.com) or an email from a Thermacell.net domain. Be aware of phishing emails/text messages. Thermacell will never text or Skype you about your candidacy or personal confidential information. If you are unsure, please contact careers@thermacell.net.

THE COMPANY

Thermacell Repellents, Inc. is a privately held company with a mission to liberate people who love the outdoors from the harmful effects of insects . Founded in 1999 and based outside of Boston in Bedford, Massachusetts, Thermacell makes the world's leading zone mosquito repellent protecting people and pets up to 20ft in outdoor spaces without sprays, scents, or chemicals on your skin.

Dedicated to delivering the best consumer experience, we have an ever-expanding product line for both adventure and home use. We aim to change the way people repel insects, through our award-winning science backed products, disruptive innovation, and expanding distribution across multiple retail & e-comm channels in over 30 countries across the globe.

Thermacell currently employs 125+ full time employees at our 4 locations: Bedford Massachusetts (Corporate HQ), Buford Georgia (Manufacturing & Distribution), and Hampton Florida (Science & Research Center).

ROLE PURPOSE:

Thermacell is a rapidly growing brand at the forefront of innovation in mosquito repellent solutions. Thermacell is seeking a creative, action-oriented Sr. Brand Manager to design and lead the global brand fundamentals needed for healthy, long-term brand building. This role will be responsible for developing and implementing comprehensive brand strategies that align with and help inform the business objectives. This is a role that will require strategic thinking and analytical curiosity.

This role's mandate is to increase brand awareness, drive new customer acquisition, and deepen the emotional connection consumers experience with the Thermacell brand.

The Sr. Brand Manager will report to the Director of Marketing.

STATUS: Exempt

WORKING HOURS: Typically, between 9-5pm M-F (open to some flexibility)

WORK LOCATION: Hybrid with 3 days per week in Corporate Office - 32 Crosby Dr Bedford MA 01730

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
  • Strategically refine and develop global brand guidelines including positioning, design, and strategy.
  • Spearhead creation of creative brand assets including communications hierarchy, advertising content, ecommerce content, packaging design.
  • Cultivate a culture of brand love, activation of consumer insights, and protection of distinctive assets. Act as the #1 brand guardian leader internally and externally.
  • Analyze consumer usage, competitive data and category insights to design and optimize the winning brand marketing approach.
  • Apply deep knowledge of consumer product branding to build brand equity and drive brand storytelling.
  • Translate the brand strategy into crisp opportunities to optimize retail presence and merchandising efforts.
  • Collaborate with Product and Sales Teams to design pricing strategies that reflect brand positioning, competitive positioning, market dynamics and ensure customer satisfaction.
  • Oversee the Thermacell brand creative strategy and bring that strategy to life in an integrated marketing plan. Write creative briefs that lead to compelling, converting advertising campaigns and other forms of traditional communications (Retail/On-shelf, Events, PR) and digital communications (Display, Web Video, Email, Social) that enhance brand visibility and drive sales.
  • Support product pipeline innovation identification and storytelling in partnership with Product Team, ensuring alignment with the brand strategy, consumer insights, and market needs.
  • Collaborate closely with external agencies and internal marketing activation country leads to make decisions and recommendations that will drive the brand and the business.
THE IDEAL CANDIDATE:
  • Lives our core values of Drive, Ownership, Integrity, Teamwork and Evolution
  • Authentic and personable, humble, smart
  • Relentless work ethic juiced by results, not titles or activities
  • Externally competitive, internally collaborative
  • Highly resourceful. Hands-on and practical
  • Chooses curiosity and a commitment to learning over being right
  • Radically candid - always with positive intention
  • Motivated by challenge, resilient in the face of setbacks or adversity
  • Able to critically think and navigate within a variety of ambiguous situations
  • Even keeled energy, brings calm to chaos, low drama
  • Make impeccable agreements, delivers end to end results with excellence
  • Makes high quality data-based decisions with autonomy
  • Unquenchable thirst for learning and self-improvement
  • Effective communicator meeting people where they are
  • Manages multiple, complex, and competing priorities
COMPENSATION

Compensation for this position will include a competitive base salary and an Annual Target Bonus program-details proved separately. Benefits for this position will consist of vacation benefits at a competitive level & 10 paid company holidays. Additionally, a company shut-down period is offered for one week between Christmas and New Year's Day.

We are proud to offer a competitive & valuable benefits package that enables you to protect your health, your family, and your way of life. It includes best-in-class medical & dental insurance where Thermacell pays for 82.5% of the premiums; Thermacell also pays for the first half of your medical deductible through our Health Reimbursement Account. Long & Short-term Disability & Group Term Life insurance (one-time base salary plus bonus up to max) is also available at no cost to you. Forty hours of sick time is also available on your first day of employment.

Additionally, you will have access to a variety of additional benefits such as vision, supplemental life, critical illness, Medical FSA (Flexible Spending Account), Dependent Care FSA, accident, SecureSave savings account, EAP (Employee Assistance Program), product benefit, wellness benefit, and pet insurance for your furry family members You can find all the details and additional discounts in our benefits guide.

You may start contributing to our 401k after completing 30 days of service (enrolling on the first of the following month). You will be eligible for the employer match up to 4% (base salary + overtime wages - subject to the IRS (Internal Revenue Service) legal limit) after completing one year of service.

WHY WORK HERE?

We are proud of our company culture - it's the fuel behind our dynamic and buzzing community Our people are authentic, competitive and compassionate. It's truly a unique formula for success.

We believe in the virtuous cycle of thriving employees fueling a thriving business. We believe in growing great leaders and helping people to unleash their full human potential. We believe in creating a frictionless organization where clarity and empowerment to do the work that matters as fast as possible. We believe in making impeccable agreements and relentlessly tracking exceptional results and celebrating achievements together We believe in creating inspiring impact everywhere we can in support of our mission where everyone can be a force multiplier.

OUR CORE VALUES:
  • Drive - An optimistic can-do spirit, a passion to delight our consumer, a belief in the importance of determination and the freedom to make a difference.
  • Ownership - We are empowered to take accountability for our contributions and desire to do the highest quality work with responsible urgency to drive business results.
  • Integrity - We will always do the right thing guided by truth and sincerity. We exercise constructive candor and have the willingness to challenge and be challenged in all interactions.
  • Teamwork - The belief that we is greater than me, and with collective brainpower we are better together. We are a community of compassionate support and collective success. We win as one and play hard in celebration together.
  • Evolution - We are committed to continuous improvement, always learning, growing, and adapting to constant change. We seek progress over perfection.
OUR COMMITMENT:

Thermacell is committed to preserving a culture of diversity, inclusion, and belonging. The collective sum of our individual differences, knowledge, life experiences, and unique talents represents a significant part of our culture and is the foundation for our accomplishments and impact. We strive to create a supportive community where we all can show up as our authentic selves and are confident and comfortable to be genuine with our teammates in our day-to-day work environment. We are proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, religion, citizenship, national origin, sex (including pregnancy), sexual orientation, gender identity or expression, age, physical or mental disability, veteran status, marital status, genetic information, or any other characteristic protected by state, federal or local law.

OUR AWARDS:

Popular Mechanics - Grand Award Winner - Recreation - Best of What's New 2018 New York Times Wirecutter - The Best Mosquito Control Gear for Your Patio or Yard Outside Magazine - Best Car Camping Gear 2018 Backpacker Magazine - Best Backpacking Accessory 2019 Field & Stream "Best of the Best" Award - Good Housekeeping Research Institute #1 Tabletop Mosquito Repellent - LIV Smart Mosquito Repellent System - CES TWICE Awards 2022-2021 - Canadian Tire Digital Excellence Award - CES New Tech Award - IDEA Good Design Award - Good Housekeeping Home Products Award - This Old House Editor's Choice - Time Magazine Best Inventions 2022, Outside Gear Guide Editor's Choice 2022, NYT Wirecutter pick for "The Best Mosquito Control Gear for your Patio or Yard" 2023, 2023 Canadian Tire Digital Excellence Award Winner-Seasonal & Gardening division, CNN Underscored Editor's Pick 2024

Requirements

SKILLS/KNOWLEDGE/EXPERIENCE REQUIRED
  • 8-10 years of experience with consumer product brands - ideally on seasonal or regulated industries.
  • Preference for global experience, especially Canada and European markets.
  • Strong understanding of marketing principles, including brand positioning, messaging and campaign development.
  • Breadth of proven experience across key branded consumer touchpoints including packaging, in-store signage, advertising creative, and brand communications.
  • Excellent annual and seasonal brand marketing strategy development experience with proven track record of driving strong business results.
  • Has the exceptional ability to articulate new ideas, create compelling stories and translate data/trends through analysis into actionable insights and persuasive activation ideas.
  • Strong leadership and collaboration skills and ability to form inspiring, effective partnerships across global, cross-functional and external agency teams.
  • Bachelor's degree from an accredited institution.
  • MBA or equivalent is preferred but not required.

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