Global Brand Strategist

6 days ago


Bedford, Massachusetts, United States Thermacell Repellents, Inc. Full time

**Join a Rapidly Growing Team at the Forefront of Mosquito Repellent Solutions**

We are seeking a creative and action-oriented Sr. Brand Manager to design and lead global brand fundamentals for healthy, long-term brand building.

This role will be responsible for developing and implementing comprehensive brand strategies that align with and inform business objectives. Strategic thinking and analytical curiosity are required.

The successful candidate will increase brand awareness, drive new customer acquisition, and deepen emotional connections with consumers.

This is an exempt position with a competitive salary range of $120,000-$150,000 annually, depending on experience, in addition to an Annual Target Bonus program.

**Benefits Package:** We offer a valuable benefits package, including vacation benefits, 10 paid company holidays, and a one-week company shut-down period between Christmas and New Year's Day.

We also provide best-in-class medical and dental insurance, where we pay 82.5% of premiums, as well as Long and Short-term Disability, Group Term Life insurance, and 40 hours of sick time upon hiring.

Additional benefits include vision, supplemental life, critical illness, Medical FSA, Dependent Care FSA, accident, SecureSave savings account, EAP, product benefit, wellness benefit, and pet insurance for furry family members.

**About Thermacell Repellents, Inc.:**

We are a privately held company founded in 1999, based outside of Boston in Bedford, Massachusetts, with a mission to liberate people who love the outdoors from the harmful effects of insects.

We make the world's leading zone mosquito repellent, protecting people and pets up to 20ft in outdoor spaces without sprays, scents, or chemicals on skin.

**Key Responsibilities:*

  • Develop and refine global brand guidelines, positioning, design, and strategy.
  • Create creative brand assets, including communications hierarchy, advertising content, e-commerce content, and packaging design.
  • Cultivate a culture of brand love, activation of consumer insights, and protection of distinctive assets.
  • Analyze consumer usage, competitive data, and category insights to design and optimize the winning brand marketing approach.
  • Built strong leadership and collaboration skills to form inspiring, effective partnerships across global, cross-functional, and external agency teams.

**Requirements:** 8-10 years of experience with consumer product brands, preferably in seasonal or regulated industries, with a strong understanding of marketing principles, including brand positioning, messaging, and campaign development.



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