Area Sales Representative
4 days ago
At Stone Brewing, we're seeking a highly motivated and experienced Area Sales Representative to join our team. As a key member of our sales team, you will be responsible for driving sales growth and building strong relationships with our customers in the craft beer industry.
Responsibilities:- Manage existing sales routes and visit a minimum of 50-55 retail stops per week to ensure our beers are held in the highest level of confidence by key decision makers and influencers.
- Prospect and secure new business by identifying focus areas within designated territories and setting up presentations to introduce our existing and new beers, brands, packages, and draught.
- Drive accurate execution of programs by distributor personnel and build and sustain quality relationships with key distribution and decision makers in retail accounts to enhance our sales capabilities and drivers.
- Ensure company standards and quality control are met in both on- and off-premise channels and deliver target volumes and distribution goals as stated in the specific region plan and documented through our KPIs.
- Set up and execute in-store promotions, beer dinners, and special events as needed and oversee execution of all marketing programs within retail accounts.
- Manage chain execution (distribution/promotions/programming) with assigned accounts and place point of sale (POS) items in retail accounts as directed.
- Audit accounts for pricing surveys to document price points on the shelf for our portfolio and identify and establish new relationships with target accounts through persuasive and effective selling techniques.
- Communicate daily with management team to ensure issues are resolved in a timely basis and maintain self-education on all our beer brands, the local market, and the beer industry in general.
- Participate in sales meetings, training sessions, shows, and events at the customer and distributor level as it pertains to assigned industry segment.
- Bachelor's degree in a related field preferred.
- 1-3 years of related sales experience within the food or beverage industry, preferably in craft beer sales and working within the three-tier system.
- Ability to manage complex sales, sales programs, and portfolios of initiatives through excellent influence and customer service skills.
- Effective and persuasive communicator with outstanding presence, presentation, and negotiation skills that constantly strives for simplicity and clarity.
- Solid execution skills with a passion for getting into the details where appropriate to make effective decisions and drive results.
- Cicerone Certified Beer Server certificate or higher desired.
- Proficiency with Microsoft Excel, Word, PowerPoint, and Outlook.
- Flexibility to travel as needed, including weekends where necessary to drive sales and connect with customers.
While performing the duties of this job, the employee is regularly exposed to fumes or airborne particles and frequently exposed to outside weather and traffic conditions. The noise level in the work environment is occasionally loud.
Compensation and Benefits:Annual Salary Range: $58,000 - $65,000. Annual Sales Bonus Plan: 30% of Annual Salary. Comprehensive Health Insurance, 401K, and Bonuses for Eligible Team Members. Company beer perks program and discounts. Paid Time Off - including Vacation accrual, Sick Leave, and 12 paid Holidays. Benefit programs supporting Financial Wellness, Health & Wellness, and Career Development.
Sapporo USA and Stone Brewing is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, national origin, sex, age, citizenship status, various ability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law.
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