Digital Marketing Director

4 weeks ago


North Smithfield, Rhode Island, United States Local Crafts Group Full time

About the Role:

We are seeking a highly skilled Digital Marketing Lead to join our team at Local Crafts Group. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive company growth and maintain a successful brand image.

Key Responsibilities:

  • Develop and execute yearly marketing plans to achieve business objectives.
  • Develop a brand guide for clear and cohesive messaging across all media channels.
  • Oversee the brand's social media presence, including producing copy and content for all media channels.
  • Create a content calendar theme for all media channels.
  • Maintain and manage the Berroco email newsletter campaign, including creating and editing content calendar.
  • Develop and plan marketing campaigns and promotions for Local Yarn Stores (LYS) with the marketing team.
  • Produce seasonal photoshoots for the design collection, including concept planning, hiring models, photographers, etc.
  • Create sales materials in collaboration with the Creative and Design Directors, such as Lookbook, Yarn Catalog, and layouts for seasonal books working with a graphic designer.

Requirements:

  • Bachelor's degree in marketing, communications, business administration, or a related field.
  • ~3+ years of marketing experience, with a proven record driving measurable results and achieving KPIs.
  • Proficient in content creation and management software such as Photoshop, Illustrator, or Canva.
  • Proficiency in social media analytics, tools, and platforms (e.g., Google Analytics, Facebook Insights, Hootsuite).
  • Strategic thinker with a creative mindset and a keen eye for detail.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.

What We Offer:

  • Competitive salary and performance-based bonuses.
  • Multiple medical, dental, and vision plan options after 30 days (with company contributions to the premium costs).
  • Healthcare Savings and Flexible Spending Accounts.
  • Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits.
  • Robust Employee Assistance Program that includes counseling, legal, financial, and health advocacy services.
  • 401(k) Retirement Savings Plan with Employer Match.
  • Generous paid time off and holiday pay policies.

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