Digital Marketing Director
4 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Lead to join our team at Local Crafts Group. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive company growth and maintain a successful brand image.
Key Responsibilities:
- Develop and execute yearly marketing plans to achieve business objectives.
- Develop a brand guide for clear and cohesive messaging across all media channels.
- Oversee the brand's social media presence, including producing copy and content for all media channels.
- Create a content calendar theme for all media channels.
- Maintain and manage the Berroco email newsletter campaign, including creating and editing content calendar.
- Develop and plan marketing campaigns and promotions for Local Yarn Stores (LYS) with the marketing team.
- Produce seasonal photoshoots for the design collection, including concept planning, hiring models, photographers, etc.
- Create sales materials in collaboration with the Creative and Design Directors, such as Lookbook, Yarn Catalog, and layouts for seasonal books working with a graphic designer.
Requirements:
- Bachelor's degree in marketing, communications, business administration, or a related field.
- ~3+ years of marketing experience, with a proven record driving measurable results and achieving KPIs.
- Proficient in content creation and management software such as Photoshop, Illustrator, or Canva.
- Proficiency in social media analytics, tools, and platforms (e.g., Google Analytics, Facebook Insights, Hootsuite).
- Strategic thinker with a creative mindset and a keen eye for detail.
- Strong analytical skills with the ability to derive actionable insights from data.
- Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
What We Offer:
- Competitive salary and performance-based bonuses.
- Multiple medical, dental, and vision plan options after 30 days (with company contributions to the premium costs).
- Healthcare Savings and Flexible Spending Accounts.
- Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits.
- Robust Employee Assistance Program that includes counseling, legal, financial, and health advocacy services.
- 401(k) Retirement Savings Plan with Employer Match.
- Generous paid time off and holiday pay policies.
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