Strategic Marketing Leader

3 weeks ago

North Wales, Pennsylvania, United States Merck & Co. , Inc. Full time

At Merck & Co., Inc., we are committed to delivering innovative solutions that improve the lives of patients worldwide. Our team of dedicated professionals achieves this through a relentless pursuit of excellence in strategic marketing and brand management.

The Associate Director, Marketing P role will oversee the development and execution of foundational strategies and plans, including positioning, targeting, and launch planning. This will involve collaborating with multiple stakeholders to drive and align on decisions, including field sales, marketing operations, Legal, Regulatory, Medical, and more.

We are adopting an Agile operating model to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. This model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business needs and priorities.

The successful candidate will have a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and team achievement. This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.

Key Responsibilities:

  • Lead strategy development and execution for anticipated launches, identifying both product and franchise opportunities
  • Partner with sales leadership and customer-facing teams to ensure executional alignment against strategic imperatives
  • Partner with Product Marketing Owner to drive brand strategy by providing input on strategy and decisions that affect customer segments
  • Lead the process of segmentation, targeting, and developing key performance indicators (KPIs)
  • Ensure an integrated approach by partnering with the team and shared stakeholders across business priorities
  • Collaborate with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions
  • Work with the internal Digital Engagement Team to develop assets, devise digital strategies, and create engagement plans

Position Qualifications:

  • Required: BA/BS
  • Preferred: MBA or equivalent

Required Knowledge and Skills:

  • A minimum of 5 years healthcare industry experience in the areas of strategic marketing and brand management
  • Demonstrated strategic thinking, problem-solving, analytical critical thinking, and planning skills
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement, and/or sales presentations
  • Understanding of omnichannel marketing, digital, and non-digital channels, and agencies
  • A growth mindset, strong collaboration, and business agility
  • Demonstrates high degree of integrity and ethics
  • Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations, and working successfully with cross-functional teams

Preferred Knowledge and Skills:

  • Product launch or launch planning experience
  • Understanding of the U.S. market
  • Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines, and ensuring on-time delivery
  • Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

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