Digital Marketing Strategist

2 days ago

North Little Rock, Arkansas, United States Club Car LLC Full time
Job Overview

The Senior Digital Marketing Manager is a key role within our organization, responsible for leading our digital marketing team and driving our digital experience forward. This individual will be responsible for building relationships with internal and external stakeholders, utilizing our digital properties to their fullest potential, and implementing first-rate marketing strategies to maximize our digital presence.

Key Responsibilities:

  • Develop and execute regular content updates for our websites, including building new landing pages.
  • Analyze website activity to identify opportunities for conversion or improved traffic flow.
  • Define success metrics and KPIs, create reports, and develop and explore new analytics to optimize site performance and usage.
  • Maintain an up-to-date, expert-level understanding of the latest industry trends, guidelines, and algorithm changes.
  • Raise requests to the development team and manage UAT reviews.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 7 years of work experience as a website manager.
  • Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
  • Ability to troubleshoot website issues in a fast-paced environment.
  • Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL, and JavaScript.
  • Strong analytical skills with proficiency in marketing analytics and reporting tools.
  • Proficiency in implementing and managing robust tracking systems to monitor and analyze digital metrics, focusing on data-driven decision-making.
  • In-depth knowledge of digital marketing channels, technologies, and best practices.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
  • Excellent analytical and presentation skills
  • Good work ethics and detailed-oriented project management
  • Strong analytics skills, including Google Analytics 4, Looker Studio, conversion tracking, and Tag Manager.
  • Ability to influence, lead, and collaborate with peers and remote groups to produce desired results.
  • Ability to work independently with in-person as well as remote managers and peers.

Location: Augusta, GA or Charlotte, NC

Travel: 10%

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