Marketing Director

1 week ago


North Smithfield, Rhode Island, United States Local Crafts Group Full time

About the Role

We are seeking a highly skilled Marketing Manager to lead our marketing efforts and drive company growth. The successful candidate will have a deep understanding of digital marketing and traditional marketing strategies.

Key Responsibilities

  • Maintain a successful brand image that attracts customers.
  • Oversee the brand's social media presence ensuring brand consistency.
  • Create a content calendar theme for all media channels.
  • Maintain and manage the Berroco email newsletter campaign.
  • Create and execute yearly Marketing Plan.
  • Analyze webpage, Ravelry, and social media stats to determine new trends and ideas.
  • Identify new audiences and channels to grow the Berroco customer base.
  • Develop a brand guide for clear and cohesive messaging.
  • Develop and plan marketing campaigns and promotions for Local Yarn Stores (LYS) with the marketing team.

Requirements

  • Bachelor's degree in marketing, communications, business administration or a related field.
  • 3+ years of marketing experience, with a proven record driving measurable results and achieving KPIs.
  • Proficient in content creation and management software such as Photoshop, Illustrator, or Canva.
  • Proficiency in social media analytics, tools and platforms.
  • Advanced copywriting, editing and layout abilities required.
  • Strategic thinker with a creative mindset and a keen eye for detail.
  • Excellent written and verbal communication skills with the willingness to work effectively in a cross-functional team environment.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Passion for the needle arts industry and ability to knit is required.

About Us

Berroco is an equal opportunity employer. We believe in fostering a supportive and inclusive work environment where every team member is valued and empowered to reach their full potential. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits

  • Competitive salary range: $65,000 - $75,000 per year.
  • Multiple medical, dental and vision plan options after 30 days.
  • Healthcare Savings and Flexible Spending Accounts.
  • Company-paid Life, AD&D, Short Term Disability, Long-Term Disability, and worldwide travel assistance benefits.
  • Voluntary life and income replacement plans.
  • Robust Employee Assistance Program that includes counseling, legal, financial and health advocacy services.
  • 401(k) Retirement Savings Plan with Employer Match.
  • Generous paid time off and holiday pay policies.
  • Employee discounts at all Premier Needle Arts companies.


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