Membership Growth Specialist

6 days ago

Washington, United States Kellen Full time
About Kellen

Kellen is a global leader in providing management and services to professional and trade organizations. We empower Board leaders by offering operational frameworks and strategic guidance to better serve their organization's mission and vision.

As a dedicated professional services company, we offer solutions to organizations, such as association management, public affairs, marketing, meeting management, education, and strategic communication.

Leveraging our expertise across diverse industries including healthcare, food and beverage, buildings and materials, and technology, we collaborate with over 100 organizations to help achieve their goals.

Position Summary

The Membership Growth Specialist plays a vital role within the Marketing, Membership & Sales (MMS) department, focusing on client communications, member engagement, and retention.

This position involves overseeing membership plan development, marketing initiatives, dues processing, website management, committee liaison, reporting, database utilization, member analysis, and cross-departmental collaboration.

The role requires strong attention to detail, excellent communication skills, and the ability to manage multiple projects effectively.

Key Responsibilities
  1. Membership Plan Development & Execution

Contribute to the development and execution of onboarding, engagement, and renewal programs, aligning with membership goals.

Membership Marketing & Promotion

Collaborate on the development of membership collateral and member value propositions, aligning with membership goals.

Membership Dues

Develop and process dues invoices, including follow-up as necessary, contributing to financial sustainability as part of membership goals.

Website Management

Work with marketing and association management teams to ensure the website showcases the value of association membership, supporting membership goals.

Membership Committee Management

Act as a liaison with membership committees, organizing agendas, reporting, and facilitating discussions, promoting active committee engagement as part of membership goals.

Reporting

Ensure consistent membership reports are created, circulated, and distributed, providing insights to support membership goals.

Database Utilization

Work with the Technology department to utilize client databases for queries, reports, and dashboards, enhancing data-driven decision-making for membership goals.

Member Analysis

Identify members at risk of churn and develop proactive action plans, directly impacting member retention goals.

Cross-Departmental Collaboration

Collaborate with Education, Meetings, Accounting, and other departments to enhance membership satisfaction and growth, aligning with membership goals.

Requirements

Undergraduate or graduate degree in business, marketing, communications, management, or English preferred.

3-5 years of relevant work experience. Experience with non-profits and associations preferred.

Proficient in membership or customer retention and acquisition strategies.

Demonstrates strong writing, proofreading, and verbal communication skills.

Efficiently manages multiple projects, prioritizing deliverables through effective communication and established processes.

Comfortable taking direction, interfacing with other departments, and demonstrating initiative and independence in work execution.

Proficient in MS Office products (Word, Outlook, PowerPoint, Excel), Smart Sheet (preferred), Google Analytics, CRMs (Word Press, Salesforce), and databases (Association Management Systems), with experience in email platforms like Constant Contact or Informz.

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