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Strategic Director

2 months ago

Atlanta, Georgia, United States PDX Full time
Job Summary

We are seeking a highly skilled Strategic Director to join our team at Publicis Digital Experience (PDX). As a key member of our strategy team, you will be responsible for developing and executing innovative marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Lead Cross-Functional Teams: Collaborate with data analysts, creative directors, and other stakeholders to develop and implement comprehensive marketing strategies.
  • Conduct Market Research: Analyze market trends, customer behavior, and competitor activity to inform strategic decisions.
  • Develop Campaign Insights: Lead campaign insights, testing roadmaps, and planning discussions with analytics partners to optimize program performance.
  • Stay Current with Industry Trends: Proactively understand marketing automation technologies and stay up-to-date with the latest industry platforms and capabilities.
  • Oversee Client Campaigns: Ensure marketing and creative work is on strategy and on brand, and able to take insights and turn objective reporting into differentiating and inspiring creative ideas.
  • Map Customer Journeys: Identify opportunities for personalization and develop multi-channel touchpoints to enhance customer experiences.
  • Deliver Compelling Presentations: Develop and deliver strategic client presentations that showcase your expertise and insights.
Requirements
  • 9+ Years of Experience: Proven experience in an agency or advertising or marketing environment, with a focus on marketing strategy, CRM, creative strategy, and program performance management.
  • Telecommunications and/or Technology Brand Experience: A plus, but not required.
  • Leadership Skills: Ability to lead strategic initiatives, navigate ambiguity, and provide clarity and focus for cross-functional teams.
  • Self-Starter: Competent in independent settings and able to work with minimal supervision.
What We Offer
  • Competitive Compensation: $121,000 - $166,000 per year, depending on experience.
  • Comprehensive Benefits: Medical coverage, dental, vision, disability, 401k, and paid time off.
  • Opportunities for Growth: A dynamic and supportive work environment that encourages professional development and career advancement.