Strategic Director

16 hours ago

Atlanta, Georgia, United States Publicis Groupe Full time
Job Title: Associate Director, Strategy

At Publicis Groupe, we're seeking a highly skilled Associate Director, Strategy to join our team. As a key member of our strategy team, you will be responsible for leading strategists in defining how our clients engage with customers, prospects, and stakeholders.

Your Key Responsibilities:
  • Develop short and long-term integrated marketing and experience strategies for our clients.
  • Define strategic solutions to complex and ambiguous client problems.
  • Lead and manage strategy creation and implementation across multiple clients.
  • Work with the Account Services team to develop strategy briefs.
  • Lead development of strategies for client campaigns and projects, providing direction to ensure marketing and experience programs are on strategy and on brand.
  • Define and manage strategy roadmaps, aligning campaigns and programs to create client outcomes.
  • Oversee the implementation of marketing campaigns using marketing technology platforms in partnership with Creative and Technology.
  • Review concepts and test experiences throughout creative and development phases to provide additional input or recommendations on client and project strategy.
  • Evaluate results of marketing programs and experience journeys to establish testing opportunities and optimize performance over time – defining and implementing test and learn programs.
  • Develop and deliver strategic client presentations.
  • Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features.
  • Support the generation of new business and revenue opportunities by working with Account Services, Creative, Data Intelligence, and Technology on strategic development.
  • Responsible for day-to-day work planning and career management of direct reports.
Qualifications:
  • 7+ years of experience in creating, leading, and selling through digital, direct and/or integrated marketing strategies and solutions.
  • Advanced understanding of integrated marketing principles including digital, direct, brand and data-driven marketing.
  • Hands-on experience using marketing technology platforms that manage digital advertising, media audience integration, DCO, CRM, customer communications, and e-commerce.
  • Ability to assess and analyze client objectives to produce and recommend appropriate solutions, including marketing, experience, technology platform, and optimization components.
  • Experience using data to segment audiences and deliver personalized and targeted marketing and experiences.
  • Ability to synthesize information from various sources to extract key insights and identify experience opportunities.
  • Highly resourceful, with strong research and analysis skills, and a working knowledge of marketing tools, KPIs and executional channels.
  • First-rate conceptual, visual, and writing skills.
  • Superior oral communication and presentation skills.
  • Proven client management skills and service orientation.
  • Ability to effectively prioritize and meet deadlines.
  • Ability to work in a flexible, dynamic and fast-paced environment.
  • Proactive and able to work independently.
Additional Information:

At Publicis Groupe, we offer a comprehensive benefits package, including paid family care, monetary assistance for adoption, surrogacy, and fertility, employee assistance programs, health and wellness benefits, tuition assistance, paid time off, and more. We're an equal opportunity employer and welcome applications from diverse candidates. Compensation range: $98,500 - $134,500.

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