Vice President, B2B Marketing

7 days ago


Los Angeles, California, United States Tillster Full time
Job Title: Vice President, B2B Marketing & Demand GenerationJob Summary:

As the Vice President, B2B Marketing & Demand Generation at Tillster, you will be responsible for developing and implementing the company's B2B strategy, with a focus on demand generation. You will lead a team of marketing professionals to create programs that highlight Tillster's core positioning and align with the competitive landscape.

Key Responsibilities:
  • Create programs that highlight Tillster's core positioning and align with the competitive landscape
  • Identify key customer groups and develop strategies appropriate to their roles in the buying process
  • Develop key KPIs, with a focus on continuous improvement
  • Oversee the execution of demand generation campaigns for Tillster, ensuring precision and consistency across all materials and communications
  • Own the demand generation strategy for Tillster customers, creating pipeline generation campaigns to drive new business wins and cross-sell opportunities
Requirements:
  • Experience in B2B marketing and demand generation
  • Strong leadership and team management skills
  • Ability to develop and implement strategic plans
  • Excellent communication and project management skills
  • Experience with marketing automation and CRM platforms
What We Offer:
  • A dynamic and fast-paced work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • A collaborative and supportive team environment


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