Vice President of Marketing

7 days ago

Los Angeles, California, United States Color Health Full time
About Color Health

Color Health is a pioneering health technology company dedicated to making population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We collaborate with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.

Job Description

We are seeking a highly skilled and experienced Vice President of Marketing to drive our go-to-market success and advance our mission of changing cancer outcomes in the U.S. As a central figure in our marketing efforts, you will be responsible for developing and executing a comprehensive B2B marketing strategy aligned with company goals, focusing on brand awareness, demand generation, and pipeline growth.

Key Responsibilities
  • Develop and execute a comprehensive B2B marketing strategy aligned with company goals, focusing on brand awareness, demand generation, and pipeline growth.
  • Manage, coach, and lead the marketing team, keeping the bar high and encouraging full ownership and accountability.
  • Be a collaborative leader who communicates early and often across the company and understands our product, customers, and market deeply - and how to help our sales efforts directly.
  • Introduce new tools/models to our marketing team for efficiency (such as genAI).
  • Manage our marketing budget (spend, team investments, and tooling) tightly and efficiently. Develop clear performance goals and provide monthly visibility into performance, spend impact, and efficiency of marketing efforts.
Brand Awareness & Understanding
  • Drive consistent and compelling brand messaging that clearly communicates our value proposition to large employers, health plans, and industry influencers.
  • Personally generate new narratives, positioning documents, and product and brand messaging and create differentiated, creative campaigns that address customer needs.
Demand Generation & Pipeline Growth
  • Oversee the creation, execution, and optimization of multi-channel campaigns (email, digital, content, webinars, etc.) to generate leads that will help 3x+ our pipeline for 2025.
  • Evolve our strategy on events marketing - including third-party and Color-hosted events - create high-impact event experiences that feed stronger brand awareness and better lead generation from events investments.
Content, Product, & Partner Marketing
  • Personally create a content strategy for the business and help lead and generate high-impact content (white papers, case studies, blogs, etc.) that reinforces thought leadership and educates prospects in our target markets.
  • Inform product marketing and sales enablement, laddering new products into updated sales materials and marketing campaigns.
  • Collaborate with the American Cancer Society, Color's core partner, to increase the visibility and impact of the partnership.
  • Establish other marketing partnerships that extend Color's brand to relevant audiences.
Requirements
  • 15+ years of full-stack marketing and senior leadership experience, specifically in B2B marketing in the healthcare delivery and benefits space to employers and payers.
  • Experience personally developing and delivering brand and marketing strategies fully in-house in early-stage companies, and building successfully throughout the evolution to a later-stage company.
  • Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth in the healthcare benefits space.
  • Track record of effective demand generation that grows sales pipeline.
  • Highly analytical and able to create, measure, and improve on core marketing KPIs.
  • Proven success growing and mentoring high-impact, high-agency teams.
  • Agile leader who can effectively manage change in a fast-moving, evolving business.
What We Offer
  • Competitive salary.
  • Comprehensive medical, dental, vision, life, and disability benefits.
  • 401k match.
  • Monthly phone and wifi stipend for employees, annual ergonomic stipend.
  • Generous vacation policy, paid holidays and company-wide recharge days.
  • Equal paid parental leave for birthing and non-birthing parents.
  • Free cancer screening and prevention resources for employees and their adult dependents.

  • Vice President of Capital Markets

    2 weeks ago

    Los Angeles, California, United States Kay Properties and Investments Full time

    Capital Markets Vice PresidentJoin Kay Properties and Investments, LLC. as a Vice President of Capital Markets and work alongside Senior Vice Presidents to raise capital from high-net-worth accredited investors on our platform.About the RoleWe are seeking a seasoned professional with 4-7 years of relevant experience in real estate, alternative investments,...

  • Capital Markets Vice President

    7 days ago

    Los Angeles, California, United States The Hiring Advisors Full time

    Capital Markets Vice President OpportunityA leading real estate company is seeking a seasoned Capital Markets Vice President to join their team in Los Angeles. This role focuses on multifamily assets, including securing and structuring equity and debt financing for acquisitions and re-financings.The ideal candidate will have a proven track record of raising...

  • Capital Markets Vice President

    6 days ago

    Los Angeles, California, United States The Hiring Advisors LLC Full time

    Capital Markets Vice President OpportunityA leading real estate company is seeking a seasoned Capital Markets Vice President to join their team in Los Angeles. This role focuses on multifamily assets, including securing and structuring equity and debt financing for acquisitions and re-financings.Key Responsibilities:Raise capital for the company through...

  • Vice President of Capital Markets

    2 weeks ago

    Los Angeles, California, United States The Hiring Advisors Full time

    Capital Markets Vice President Job DescriptionA leading real estate company is seeking a seasoned Capital Markets Vice President to join their team in Los Angeles. This role focuses on multifamily assets, including securing and structuring equity and debt financing for acquisitions and re-financings.Key Responsibilities:Raise capital for the company through...

  • Vice President of Marketing for Cosm Venues

    1 week ago

    Los Angeles, California, United States CoSM Full time

    Job Title: Vice President of Marketing for Cosm VenuesCosm is a global technology company that brings experiences to life in immersive environments. We are seeking a highly experienced and skilled Vice President of Marketing to lead our marketing efforts for our global venues. The successful candidate will be responsible for developing and executing...

  • Vice President, B2B Marketing

    7 days ago

    Los Angeles, California, United States Tillster Full time

    Job Title: Vice President, B2B Marketing & Demand GenerationJob Summary:As the Vice President, B2B Marketing & Demand Generation at Tillster, you will be responsible for developing and implementing the company's B2B strategy, with a focus on demand generation. You will lead a team of marketing professionals to create programs that highlight Tillster's core...

  • Senior Vice President, Influencer Marketing Strategist

    6 days ago

    Los Angeles, California, United States Circa - IPG DXTRA Full time

    Job Title: Senior Vice President, InfluenceWe are seeking a highly experienced and skilled Senior Vice President, Influence to join our team at Circa - IPG DXTRA. As a key member of our leadership team, you will be responsible for driving the development and execution of our influencer marketing strategy across the West Region.Key Responsibilities:Develop...

  • Executive Vice President of Capital Markets

    2 weeks ago

    Los Angeles, California, United States Kay Properties and Investments, LLC Full time

    Capital Markets Vice PresidentAs a key member of our team, you will work closely with Senior Vice Presidents to identify and pursue high-net-worth accredited investors for our 1031 exchange Delaware Statutory Trust (DST) properties and other real estate private placement funds and offerings.Key Responsibilities:Collaborate with senior team members to develop...

  • Executive Vice President of Capital Markets

    3 weeks ago

    Los Angeles, California, United States Kay Properties and Investments, LLC Full time

    Capital Markets Vice PresidentAs a key member of our team, you will work closely with Senior Vice Presidents to identify and pursue high-net-worth accredited investors for our 1031 exchange Delaware Statutory Trust (DST) properties and other real estate private placement funds and offerings.Key Responsibilities:Collaborate with senior team members to develop...

  • Senior Vice President, Influencer Marketing Strategist

    2 weeks ago

    Los Angeles, California, United States Circa - IPG DXTRA Full time

    Job Title: Senior Vice President, InfluenceWe are seeking a highly experienced and skilled Senior Vice President, Influence to join our team at Circa - IPG DXTRA. As a key member of our leadership team, you will be responsible for driving the development and execution of our influencer marketing strategy across various industries and client segments.Key...

  • Senior Vice President of Creative Marketing

    1 month ago

    Los Angeles, California, United States SNH Capital Partners Full time

    SNH Capital Partners is a prominent design firm that excels in providing exceptional knowledge in digital marketing, innovative advertising, and social media strategies. With a primary emphasis on digital distribution channels within the entertainment sector, our firm has established a reputation for excellence by crafting and delivering engaging experiences...

  • Vice President of Marketing

    2 weeks ago

    Los Angeles, California, United States YONDR Full time

    {"title": "Marketing Leadership Opportunity", "content": "Marketing Leadership OpportunityYondr is seeking a seasoned marketing leader to drive the next phase of our growth. As Vice President of Marketing, you will be responsible for defining and executing our overall marketing strategy, enhancing brand awareness, shaping brand identity, and managing public...

  • Vice President of Operations

    1 month ago

    Los Angeles, California, United States Truenorth Executive Search, Inc. Full time

    Vice President of Operations – Equipment Rental & Distribution ServicesTruenorth Executive Search, Inc. is in search of a Vice President of Operations for a prominent, multi-site equipment rental and distribution services organization.This client has established itself as a leader in the industry and is poised for further growth and expansion into new...

  • Vice President of Advancement

    3 days ago

    Los Angeles, California, United States Perfect Smile Dental Care Full time

    {"title": "Vice President of Advancement", "description": "Job SummaryWe are seeking a highly skilled and experienced Vice President of Advancement to lead our revenue growth strategy and drive fundraising efforts. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive plan to increase revenue and achieve...

  • Vice President of Sales

    3 days ago

    Los Angeles, California, United States Anchor Loans LP Full time

    Job Opportunity: Vice President of SalesAnchor Loans LP is seeking a highly skilled and experienced Vice President of Sales to lead our sales team in acquiring new clients and maintaining relationships with existing ones. As a key member of our leadership team, you will be responsible for developing and implementing sales strategies to achieve revenue...

  • Area Vice President, West

    1 week ago

    Los Angeles, California, United States Tempus Full time

    Job Title: Area Vice President, WestTempus is seeking an experienced Area Vice President to lead our sales efforts in the West region. As a key member of our leadership team, you will be responsible for driving sales growth, developing and executing sales strategies, and building strong relationships with our customers.Key Responsibilities:Develop and...

  • Amazon Vice President

    1 week ago

    Los Angeles, California, United States Identified Talent Solutions Full time

    Job Title: Vice President, AmazonIdentified Talent Solutions is seeking a highly experienced and skilled Vice President, Amazon to lead all 1P (first-party) and Vendor Central operations for a global consumer products company based in Los Angeles.Key Responsibilities:Develop and implement comprehensive strategies to drive sales, profitability, and market...

  • Regional Vice President of Sales

    1 week ago

    Los Angeles, California, United States TruStage Full time

    Job Title: Regional Vice PresidentAt TruStage, we're committed to making a brighter financial future accessible to everyone. We put people first, fostering a diverse and inclusive environment where employees and customers thrive. As a Regional Vice President, you'll play a crucial role in shaping our future by leading the sales activities for our...

  • Vice President of Business Development

    3 weeks ago

    Los Angeles, California, United States Gilder Search Group Full time

    Job Title: Vice President, Business DevelopmentWe are seeking a highly motivated and experienced Vice President of Business Development to join our team at Gilder Search Group. As a key member of our leadership team, you will be responsible for driving business growth and expansion through strategic partnerships and sales initiatives.Key...

  • Debt Origination Vice President

    2 weeks ago

    Los Angeles, California, United States Allianz Full time

    Job Title: Debt Origination Vice PresidentPIMCO Prime Real Estate, a leading global real estate investor and manager, is seeking an experienced Debt Origination Vice President to join its team in Los Angeles, CA.Key Responsibilities:Source and underwrite potential core and bridge loan originationsDevelop and maintain relationships with target borrowers,...