B2B Marketing Specialist

2 weeks ago

Los Angeles, California, United States Age Bold Full time


Age Bold is at the forefront of the healthy aging sector, providing tailored, evidence-based exercise solutions for Medicare beneficiaries aimed at fall prevention, alleviating musculoskeletal discomfort, and enhancing overall physical activity.

Innovative Medicare health plans and provider organizations depend on Age Bold to offer engaging, clinically validated exercise programs that resonate with members and yield substantial health benefits.

Age Bold is supported by prominent investors, including Rethink Impact, Andreessen Horowitz, Khosla Ventures, GingerBread Capital, Primetime Partners, and Maveron.

We are currently in search of a B2B Marketing Specialist to craft and implement content strategies that drive high-quality leads and elevate brand visibility, helping us fulfill our mission.

To support our objectives, we seek a B2B Marketing Specialist with a demonstrated history of lead generation and brand enhancement through diverse marketing channels and content development. This role envisions a future where every older adult has access to customized, user-friendly online workout programs. This is a full-time position and will report to our Marketing and Communications Director.


Key Responsibilities:
  • Design and implement B2B content strategies that generate quality leads and boost brand recognition.
  • Gain a comprehensive understanding of our B2B clientele through market research and customer engagement; identify market trends, assess customer requirements, and analyze the competitive landscape to ensure Age Bold is strategically positioned in rapidly changing markets.
  • Oversee Age Bold's field marketing initiatives: develop and execute event sponsorship and thought leadership strategies by participating in conferences alongside the sales team, creating pre/post-event marketing plans, managing event logistics, and producing compelling marketing materials (case studies, one-pagers, collateral).

Collaborate with the sales team to create high-quality sales presentations and one-pagers that effectively convey our value proposition, ensuring all content is stylistically consistent and aligns with our brand messaging while also being adaptable to various customer segments.


Essential Qualifications:
  • 3+ years of experience in B2B Marketing with a proven track record of lead generation and brand enhancement through various marketing channels and content creation.
  • Communication: Exceptional verbal and written communication skills with the ability to collaborate effectively with cross-functional teams.
  • Organization: Strong organizational and project management abilities, with a high capacity for independent work.
  • Quick Learner: Demonstrated capability to swiftly and effectively grasp and integrate new information.
  • Willingness to travel: Ability to attend key conferences, with travel expected approximately 15% of the time.

Additionally, it would be advantageous to have:

  • Experience in Healthcare or Digital Health.
  • Experience in a fast-paced startup environment.

At Age Bold, we recognize that our team members are crucial to achieving our mission, and we are committed to fostering an inclusive environment that empowers everyone to perform at their best.

We intentionally seek to hire individuals from diverse backgrounds, including, but not limited to, race, gender identity, sexual orientation, and disability status.

If you are driven by our mission and eager to contribute to our team and culture, we would be excited to hear from you.


Compensation:

We are dedicated to an inclusive, consistent, and equitable compensation approach, anticipating that this position will earn between $85K - $105K annually. The specific salary will depend on the relevant and transferable experience you bring to the role. You will also receive meaningful equity in the form of a stock option grant.


Benefits:


Comprehensive health, dental, and vision insurance; 12 weeks of paid parental leave after one year of employment (6 weeks of paid parental leave otherwise); company-sponsored life insurance; unlimited PTO; 401(K) after 6 months of employment; monthly fitness stipend; one-time stipend for home office setup.

Age Bold, Inc. is an equal opportunity employer.

We are committed to maintaining a safe and supportive work environment where all employees can participate and contribute to the success of the business.

We do not discriminate based on age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.

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