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Head of B2B Marketing Strategy

2 months ago

Los Angeles, California, United States Papaya Payments Full time
Position Overview:

Papaya Payments is on the lookout for a Director of B2B Marketing to establish our product marketing framework and spearhead marketing initiatives for pivotal growth solutions. In this influential position, you will formulate and implement strategic marketing plans aimed at enhancing our market visibility, engaging key stakeholders, and driving substantial revenue growth.

Core Responsibilities:

Establishing Product Marketing Framework & Implementation

  • Product Positioning and Messaging: Collaborate across departments with product management, sales, and other teams to create impactful product positioning, messaging, and supporting materials that resonate with the target market.
  • Sales Enablement Content: Develop content for all stages of the sales funnel to enhance market penetration and conversion rates.
  • Marketing Collateral Development: Create product brochures, website content, and in-depth thought leadership materials to be disseminated through white papers, webinars, conferences, and reports.
  • Market Awareness: Stay informed on industry trends, competitive landscape, and maintain an Analyst Relations (AR) program.

Leadership and Cross-Departmental Collaboration

  • Team Leadership: Recruit and manage team members, oversee operational processes and budgets, and provide guidance to team members as the marketing department grows.
  • External Stakeholder Engagement: Interact with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to foster product adoption and loyalty.
  • Internal Collaboration: Work closely with sales, product, and delivery teams to ensure consistent messaging and execution of the product's value proposition.
  • Market Research: Conduct thorough market research and analysis to identify potential customers, emerging market trends, and the competitive landscape.
Qualifications:
  • Educational Qualifications: Bachelor's degree in Marketing, Business, or a related discipline.
  • Experience: Over 10 years of product marketing leadership experience in the SaaS or related sectors, with a proven track record of building product marketing initiatives from the ground up.
  • Industry Insight: Profound understanding of enterprise decision-making processes and C-suite buying committees.
  • Analytical Skills: Strong analytical capabilities with the ability to utilize data for strategic decision-making.
  • Communication Skills: Outstanding written and verbal communication skills, capable of engaging business leaders and C-suite executives effectively.
  • Leadership Qualities: A proactive self-starter with a passion for growth and innovation.
  • Collaborative Approach: Proven expertise in building and nurturing internal collaborations and relationships.
  • Willingness to Travel: Openness to travel for internal and external meetings and conferences (up to 20%).