Marketing Specialist II

1 month ago

Los Angeles, California, United States L.A. Care Health Plan Full time

Salary Range: $67, Min.) - $87, Mid.) - $107, Max.)

Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. We are the nation's largest publicly operated health plan. Serving more than 2 million members we make sure our members get the right care at the right place at the right time.

Mission: L.A. Care's mission is to provide access to quality health care for Los Angeles County's vulnerable and low-income communities and residents and to support the safety net required to achieve that purpose.

Job Summary

The Marketing Specialist is responsible for planning, building, tracking and implementing strategic marketing programs and campaigns across all lines of business, including Commercial, Medicare and Medicaid products. This includes responsibility for writing, editing and creative development; campaign reporting and analysis; vendor interaction, coordinating feedback, translations, and approvals; working with the Creative team for layout; and coordinating production/fulfillment; ensuring consistency of message and branding, accuracy and effectiveness throughout all marketing vehicles. This position is also fundamental in contributing to digital marketing efforts and requires working knowledge of social, search and other digital strategies. In additional, this role will contribute to the strategic development and management of collaborative Sales / Marketing efforts. This position will be required to work cross-functionally within the team and with other stakeholders, gaining knowledge to enhance campaign and other department efforts. Specialist may engage with media partners and creative vendors to produce and manage campaign deliverables. Specialist to approach marketing solutions holistically and with the member/prospective member in mind. Effectively manages systems, processes, relationships and platforms is necessary in order to product outcomes that are aligned with business objectives.

Duties

Marketing Focus Area - Brand and Product Growth

Programs and Initiatives

The Marketing Specialist will be responsible for the development and launch of key marketing programs, campaigns and initiatives across all lines of business. This involves the development and reporting of strategy, tactics, cross functional collaboration and program management. Specialist will develop internal and external relationships in order to build and launch tactics that meet the business needs of key organizational stakeholders.

Digital Marketing

This position will play an integral role in the development of digital marketing strategies and initiatives. This position will support Marketing leadership in developing, dynamically assessing, enhancing and tracking on key efforts and metrics.

Stakeholder and Business Unit Collaboration

Specialist will need to work with the various key groups within marketing to be able to deliver outcomes that are both effective and cross functional. This includes working closely with designers, production managers for printing and accessibility team. In addition Specialist will need to work with management and leadership to incorporate feedback into project deliverables. Acting as the front line of service to key business units is a critical role for a Specialist, interfacing as a connector to core marketing resources and tools in order to achieve successful outcomes.

Project Management and Regulatory Approvals

In order to effectively manage workload, Specialist will need to manage various key systems and platforms to be able to drive progress of tasks and deliverables. This will require constant communication within these platforms and the updating of statuses and key updates. Being able to communicate regularly and find solutions to challenges and create new opportunities to outcomes is a key component to successful project management. Working closely with Compliance is also critical in order to retain critical regulatory approvals for projects and tactics.

Growth & Retention Metrics and Strategy Development

Specialist is expected to work closely with Sales and Marketing business units to manage and track data associated with Marketing programs. In addition specialists will be asked to develop trend analysis and strategic marketing recommendations from response data in order to leverage insights and data sets to drive outcomes as needed. Key efforts will be used to develop growth and retention strategies; enhance campaign efforts; grow key KPIs; develop leads and enhance retention rates.

Perform other duties as assigned.

Duties Continued
Education Required
Associate's DegreeIn lieu of degree, equivalent education and/or experience may be considered.Education Preferred
Bachelor's DegreeExperience

Required:

At least 4 years of marketing experience.

Experience developing, implementing and reporting on multi-channel campaigns.

Preferred:

Health care experience.

Skills

Required:

Exceptional organizational skills with the ability to manage multiple projects simultaneously with little supervision.

Knowledge of digital marketing tools, resources, development and reporting practices.

Must be team oriented, have excellent interpersonal skills and build strong cross-functional relationships, both internally and externally.

Excellent and effective verbal and written communication.

Ability to prioritize, multi-task, manage time effectively and meet competing deadlines.

Familiarity with the corporate business environment.

Proficiency in Microsoft Word, Excel, Outlook.

Proven ability to handle high-volume workload and maintain unwavering attention to detail.

Familiarity with coordinating with graphics designer and printers; and ability to adapt to a changing environment.

Preferred:

Knowledge of Salesforce and/or other CRM platforms.

Familiarity with email marketing platforms/processes; Marketing Cloud is a plus.

Knowledge of sales marketing strategy.

Knowledge of traditional (tv, radio, etc.) media engagement.

Licenses/Certifications Required
Licenses/Certifications Preferred
Required Training
Physical Requirements
LightAdditional Information

Salary Range Disclaimer: The expected pay range is based on many factors such as geography, experience, education, and the market. The range is subject to change.

L.A. Care offers a wide range of benefits including

  • Paid Time Off (PTO)
  • Tuition Reimbursement
  • Retirement Plans
  • Medical, Dental and Vision
  • Wellness Program
  • Volunteer Time Off (VTO)

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