Marketing Specialist
2 weeks ago
We are looking for an innovative and enthusiastic Marketing Specialist to become a vital part of our team at Flyexposure Limited. This role is designed to enhance our marketing initiatives and drive our business forward.
The Marketing Specialist will play a key role in the formulation and execution of marketing strategies and campaigns. This position requires collaboration with various departments to elevate brand visibility, engage with customers, and improve the overall marketing performance of the company.
Primary Responsibilities:
- Assist in crafting and executing marketing campaigns across diverse platforms, including digital, print, social media, and events.
- Perform market analysis and assess trends to uncover new marketing avenues.
- Coordinate the production of marketing collateral, such as brochures, presentations, and promotional materials.
- Oversee social media profiles and generate captivating content that connects with our target demographic.
- Monitor and evaluate the effectiveness of marketing campaigns, utilizing analytics tools to derive insights and refine strategies.
- Support the planning and execution of events, including trade shows, webinars, and other promotional activities.
- Work alongside the sales team to devise strategies that enhance lead generation and customer interaction.
- Maintain and refresh the company website, ensuring that content is up-to-date and optimized for search engines.
- Assist in managing the marketing budget and tracking expenditures for campaigns and projects.
- Collaborate with external vendors and agencies as necessary.
Qualifications:
- Prior experience in marketing or related fields is advantageous (including internships).
- Excellent written and verbal communication abilities.
- Familiarity with social media platforms and effective practices.
- Capability to work collaboratively in a team-oriented setting and manage multiple projects concurrently.
- Creative approach with strong attention to detail and problem-solving capabilities.
- Experience with graphic design tools (e.g., Adobe Creative Suite) is beneficial but not mandatory.
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