Lead Audience Engagement Architect

1 week ago

Pittsburgh, Pennsylvania, United States Merkle Full time
Job Overview

Company Overview

Merkle is a premier data-driven, technology-enabled global performance marketing agency, dedicated to delivering exceptional, personalized customer experiences across various platforms and devices. With over three decades of experience, we have collaborated with Fortune 1000 companies and leading nonprofit organizations to enhance the value of their customer portfolios. Our expertise in data, technology, and analytics is the cornerstone of our ability to understand consumer insights, informing effective people-based marketing strategies. Our strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology foster improved marketing outcomes and competitive advantages. With a workforce of 9,600, we are headquartered in Columbia, Maryland, and maintain 24 additional offices across the US, along with 29 offices in Europe and APAC. In 2016, we became part of the Dentsu Aegis Network.

Role Purpose

We are seeking a skilled Audience Engagement Architect to join our team, reporting directly to the CDP Delivery Lead. In this role, you will be responsible for developing solution architectures that ensure all recommendations are evaluated for time, cost, and compliance with client policies while fulfilling business requirements.

Key Responsibilities
  • Design and present technical solutions encompassing data ingestion, transformation, and scheduling for client review and approval.
  • Analyze customer use cases and available data to prepare for automated and ongoing data ingestion to meet client needs.
  • Ensure alignment of requirements with Merkle policies and industry best practices.
  • Create solution design options based on client requirements and established standards, patterns, and procedures.
  • Architect data feeds and design platform configurations and components necessary for executing complex automated campaigns.
  • Complete comprehensive solution design documentation, contributing to the client's standard reference models.
  • Identify enhancements for the CDP, extending frameworks and integrating innovative ideas.
  • Develop workflows for data extraction, transformation, and loading into the CDP.
  • Implement data transformation and ETL processes through custom development and automated solutions.
  • Facilitate data ingestion through tailored development to meet client specifications.
  • Architect and develop ongoing solutions for real-time customer data ingestion using streaming technology.
  • Design and implement automated batch ingestion solutions for AEP customers.
  • Deploy final solutions to production environments or client end-state environments.
  • Identify and resolve issues related to overall platform performance from data ingestion to distribution.
  • Enhance internal systems and services based on recurring client requests and evolving industry standards.
  • Post-deployment, provide ongoing maintenance and support for solutions and facilitate knowledge transfer to the designated team.
Qualifications
  • 3-5+ years of hands-on experience with Adobe Experience Platform (including RT-CDP, AJO, CJA).
  • Experience in an agency or consulting environment across diverse industries.
  • Stay informed on market trends and industry shifts.
  • Proven experience in collaborating on complex deals and leading teams.
  • Demonstrated technical credibility through direct experience in leading and inspiring teams on key technologies and best practices.
  • Familiarity with activation platforms and concepts (e.g., CMS, DAM, ad serving).
  • Knowledge of data security and privacy best practices.
Essential Knowledge
  • Software development and Agile delivery methodologies.
  • Platform architecture with a focus on data ingress and egress.
  • XDM & Mix-Ins for data modeling.
  • Relational database concepts with exposure to SQL.
  • Data management, segmentation, and ETL best practices.
  • Scripting and query development.
Additional Information

The anticipated salary range for this position is $94,000-$157,500. Actual salary will be determined based on various factors including relevant experience, knowledge, skills, and other factors permitted by law. A comprehensive range of benefits, including medical, dental, vision, 401(k) matching, and paid time off, is also available. For more information about our benefits, please visit our website.

About Dentsu
Dentsu is a network designed for the future, assisting clients in predicting and planning for disruptive opportunities in the sustainable economy. By adopting a people-centered approach to business transformation, Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and societal impact.

We are advocates for meaningful progress, striving to be a force for good—for our people, clients, industry, and society. We prioritize our people, fostering an environment conducive to growth, understanding, and learning. Our commitment to diversity enhances our solutions and empowers an inclusive, equitable, and culturally fluent environment, leading to better collaboration and outcomes.

Dentsu is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee based on legally recognized protected characteristics.

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