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Audience Platform Strategist

2 months ago

Pittsburgh, Pennsylvania, United States Merkle Full time
Job Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to maximize the value of their customer portfolios.

Our heritage in data, technology, and analytics forms the foundation for our unmatched skills in understanding consumer insights that inform people-based marketing strategies.

Our combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology promote improved marketing results and competitive advantage.

With 9,600 employees, we are headquartered in Columbia, Maryland, with 24 additional offices in the US and 29 offices in Europe and APAC.

Role Purpose

You will create solution architectures for systems ensuring all recommendations are explored for time, cost, and compliance to our client policies while meeting the business' requirements.

We are seeking an effective Audience Platform Lead to join our team.

You will report to the CDP Delivery Lead.

Key Responsibilities
  • Design and Present Technical Solutions

Design and present technical solutions with all data ingestion, transformation, and scheduling to review and sign-off with the client.

Analyze Customer Use Cases

Analyze customer use cases and available data to prepare for automated and ongoing data ingestion to meet customer requirements.

Ensure Agreement of Requirements

Ensure agreement of requirements, Merkle policies, and industry best practices.

Create Solution Design Options

Create solution design options based on requirements and the standards, patterns, and procedures of the client.

Architect Data Feeds

Architect data feeds, design platform configurations, and components needed to run complex automated campaigns.

Complete Detailed Solution Design Documentation

Complete detailed solution design documentation, including input into the client's standard reference models.

Identify CDP Enhancements

Identify CDP enhancements, extending frameworks, and incorporating new ideas.

Create Necessary Workflows

Create necessary workflows to extract data, transform the data, and load the data into CDP.

Data Transformation and ETL

Perform data transformation and ETL through custom development and automated solutions.

Data Ingestion

Perform data ingestion through custom development to meet client requirements.

Streaming and Batch Ingestion

Architect and develop ongoing solutions to ingest customer data in real-time using streaming technology and automate batch ingestion for AEP customers.

Deploy Final Solution

Deploy the final solution to a production environment or client end-state environment.

Identify and Resolve Issues

Identify and resolve issues related to overall platform performance from data ingestion to data distribution.

Identify and Create Internal Systems

Identify, create, and enhance internal systems and services based on recurring client requests and evolving industry standards.

Post-Deployment Maintenance

Provide ongoing maintenance and support of the solution and knowledge transfer to appointed teams.

Qualifications
  • Experience with Adobe Experience Platform

3+ years of hands-on experience with Adobe Experience Platform, including RT-CDP, AJO, and CJA.

Agency or Consulting Experience

Experience working in an agency or consulting company across multiple industries.

Market Trends and Industry Knowledge

Keeps current on market trends and ever-shifting industry.

Collaboration and Leadership

Successful experience collaborating on large, complex deals and leading teams.

Technical Credibility

Personal technical credibility, through direct experience of leading and inspiring teams on main technologies and best practices.

Activation Platforms and Concepts

Experience with activation platforms and concepts, including CMS, DAM, and ad serving.

Independence and Guidance

Effectively works independently and under guidance.

Data Security and Privacy

Experience with data security and privacy best practices.

Solid Understanding Of:

  • Software Development and Agile Delivery

Software development and Agile delivery.

Platform Architecture

Platform architecture with a focus on data ingress and egress.

XDM and Mix-Ins

XDM and Mix-Ins for data modeling.

Relational Database Concepts

Relational database concepts, with exposure to SQL.

Data Management and Segmentation

Data management, segmentation, ETL best practices.

Scripting and Query Development

Scripting and query development.