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Audience Engagement Platform Manager

2 months ago

Pittsburgh, Pennsylvania, United States Merkle Full time
Job Overview

Company Overview

Merkle is a premier data-centric, technology-driven global performance marketing agency dedicated to delivering exceptional, personalized customer experiences across various platforms and devices. With over three decades of experience, we collaborate with Fortune 1000 companies and leading nonprofit organizations to enhance the value of their customer portfolios. Our expertise in data, technology, and analytics forms the cornerstone of our capabilities in understanding consumer insights that drive effective people-based marketing strategies. With a workforce of 9,600, we operate from our headquarters in Columbia, Maryland, alongside 24 additional offices in the United States and 29 offices across Europe and APAC. In 2016, we became part of the Dentsu Aegis Network.

Role Objective

We are seeking a proficient Audience Platform Lead to join our dynamic team. In this role, you will be responsible for crafting solution architectures for systems, ensuring that all recommendations are evaluated for time, cost, and compliance with client policies while fulfilling business requirements. You will report directly to the CDP Delivery Lead.

Key Responsibilities

  • Design and present technical solutions encompassing all aspects of data ingestion, transformation, and scheduling for client review and approval.
  • Analyze customer use cases and available data to prepare for automated and ongoing data ingestion that meets customer specifications.
  • Ensure alignment of requirements with Merkle policies and industry best practices.
  • Develop solution design options based on client requirements and established standards, patterns, and procedures.
  • Architect data feeds and design platform configurations and components necessary for executing complex automated campaigns.
  • Produce comprehensive solution design documentation, including contributions to the client's standard reference models.
  • Identify enhancements for the CDP, extending frameworks, and integrating innovative ideas.
  • Create workflows to extract, transform, and load data into the CDP.
  • Implement data transformation and ETL processes through custom development and automated solutions.
  • Facilitate data ingestion through custom development to fulfill client requirements.
  • Streaming: Architect and develop solutions for real-time customer data ingestion using streaming technology.
  • Batch: Architect and develop automated batch ingestion solutions for AEP customers.
  • Deploy final solutions to production environments or client end-state environments.
  • Identify and resolve issues related to overall platform performance from data ingestion to distribution.
  • Enhance internal systems and services based on recurring client requests and evolving industry standards.
  • Post-deployment, provide ongoing maintenance and support for solutions and facilitate knowledge transfer to the designated team.

Qualifications

  • Minimum of 3 years of hands-on experience with Adobe Experience Platform (including RT-CDP, AJO, CJA).
  • Experience in an agency or consulting environment across various industries.
  • Stay updated on market trends and the ever-evolving industry landscape.
  • Proven track record of collaborating on large, complex projects and leading teams.
  • Demonstrated technical credibility through direct experience in leading and inspiring teams on key technologies and best practices.
  • Familiarity with activation platforms and concepts (e.g., CMS, DAM, ad serving).
  • Ability to work effectively both independently and under guidance.
  • Knowledge of data security and privacy best practices.

Core Competencies

  • Software development and Agile delivery methodologies.
  • Platform architecture with a focus on data ingress and egress.
  • XDM & Mix-Ins for data modeling.
  • Understanding of relational database concepts and exposure to SQL.
  • Data management, segmentation, and ETL best practices.
  • Proficiency in scripting and query development.

Additional Information

The anticipated salary range for this position is $94,000-$157,500. Actual salary will be determined based on various factors, including relevant experience, knowledge, skills, and other permissible factors. A range of benefits, including medical, dental, vision, 401(k) matching, and paid time off, are also available. For more information about our benefits, please visit our website.

About Dentsu

Dentsu is an integrated growth and transformation partner for the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now operating in over 145 countries and regions, we have a proven track record of fostering and developing innovations, leveraging the talents of our global network to create impactful and integrated growth solutions for clients. Dentsu is committed to delivering end-to-end experience transformation (EX) by integrating services across Media, CXM, and Creative, while our business transformation (BX) mindset drives sustainable growth for brands, people, and society.

Dentsu, Innovating to Impact.

We champion meaningful progress and strive to be a force for good—for our people, clients, industry, and society. We prioritize our people, fostering an environment for growth, understanding, and learning. We embrace diversity in our mindset, solutions, and teams to cultivate an inclusive, equitable, and culturally fluent environment. Building this culture enhances collaboration and drives better outcomes for all.

Dentsu is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee based on legally recognized protected characteristics. Applicants with disabilities may be entitled to reasonable accommodations under applicable laws. Please contact your recruiter for assistance during the application process.